The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleData visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleIn the evolutionary struggle for business survival, it's vital to adapt. Read More...
View articleWhen it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...
View articleDo you have a small website that isn't performing as well in Google's search results as you think it should? Read More...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleUntil recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
View articleGoogle's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising...
View articleSave time and improve your reporting skills with these important tips. Read More...
View articleNew adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, int...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleBaidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...
View articleIf you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. ...
View articleSince online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Read More...
View articleFor small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Read More...
View articleIt's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Rea...
View articleBy creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative ...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleHere are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a dema...
View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleRegardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip fo...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
View articleVideo ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
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