Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleOur new series of buyers guides and buyers forums in New York and London aim to help you choose the right technologies for your business. Here is a lo...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleA new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on th...
View articleThe impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...
View articleMarketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleOver the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...
View articlePaid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...
View articleOn February 28, 2017, ClickZ presented the webinar 'Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand' in associat...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View articleEvery year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...
View articleDating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...
View articleBlack Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect...
View articleA trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...
View articleThe third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleThere has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134...
View articleHalloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s...
View articleIt’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the faste...
View articleToday we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleClick-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...
View articleVisual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, a...
View articleWe’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs impl...
View articleA couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty. Not all of these companies ...
View articleIt’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intell...
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