Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleGoogle has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search resul...
View articleBig data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the sea...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleYahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...
View articleAs remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...
View articleAfter years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...
View articleThe pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right d...
View articleHere is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articleDevice fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....
View articleIf Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...
View articleTwitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Read More...
View articleThe future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...
View articleThere's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second...
View articleTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a tw...
View articleLearn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...
View articleGoogle shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...
View articleAs the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...
View articleTwitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...
View articlePaid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with hig...
View articleiBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...
View articleNew Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...
View articleMost consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong custome...
View articleThe new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...
View article