Are You Ready for the Yahoo-Google Partnership in Japan?
Asia

Are You Ready for the Yahoo-Google Partnership in Japan?

15y Motoko Hunt

Are You Ready for the Yahoo-Google Partnership in ...

Yahoo Japan and Google Japan are moving ahead with their search partnership. Read More...

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The Ugly Truth About Click-Through Rate
Asia

The Ugly Truth About Click-Through Rate

15y Matt Harty

The Ugly Truth About Click-Through Rate

Is the common practice of optimising banner campaigns based on click-through rates still effective when research shows 84 percent of Web users never c...

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Paid Links…Paid Likes...Paid RT...Spam Free Results?
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Paid Links…Paid Likes...Paid RT...Spam Free Results?

15y Mark Jackson

Paid Links…Paid Likes...Paid RT...Spam Free Result...

Stop trying to be everything to everybody in the social space. Read More...

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Location-Based Search and the Future of SEO
Search

Location-Based Search and the Future of SEO

15y Crispin Sheridan

Location-Based Search and the Future of SEO

Catch up with the mobile consumer by carving out more digital and social "real estate." Read More...

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Redesigning Your Website? Don't Neglect SEO
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Redesigning Your Website? Don't Neglect SEO

15y Mark Jackson

Redesigning Your Website? Don't Neglect SEO

Here's a look at common mistakes that can happen when you're redesigning your website. Read More...

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Who Are the Main Players in Mobile Search in China?
Asia

Who Are the Main Players in Mobile Search in China?

15y Richard Mabey

Who Are the Main Players in Mobile Search in China...

With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...

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EU Probes Google over Possible Antitrust Violations
Data insights

EU Probes Google over Possible Antitrust Violations

15y Jack Marshall

EU Probes Google over Possible Antitrust Violation...

European regulators launch a formal investigation in Google's search ad practices. Read More...

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SEO? That Sounds Like Work
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SEO? That Sounds Like Work

15y Mark Jackson

SEO? That Sounds Like Work

Let there be no mistake: if you're going to do SEO properly, you're going to need some folks on your team to chip in. Read More...

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Study: Mobile Search Goes Mainstream in Asia
Asia

Study: Mobile Search Goes Mainstream in Asia

15y Adaline Lau

Study: Mobile Search Goes Mainstream in Asia

Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...

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Should Marketers Bid on One's Own Brand Terms?
Analytics

Should Marketers Bid on One's Own Brand Terms?

15y Hari Shankar

Should Marketers Bid on One's Own Brand Terms?

Even if your brand has excellent recall and equity, here are other factors you must consider. Read More...

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SEO + Social Media – Can It Drive Lead Generation?
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SEO + Social Media – Can It Drive Lead Generation?

15y Crispin Sheridan

SEO + Social Media – Can It Drive Lead Generation?

Five tips to convince the powers that be that social media plays a major role in lead generation. Read More...

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If I Spend X on SEO, What's My Y?
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If I Spend X on SEO, What's My Y?

15y Mark Jackson

If I Spend X on SEO, What's My Y?

Three tools for determining the opportunity of your website's vertical and what you might need to do to build up your site so it can gain organic sear...

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Japanese Keyword Selection for SEO
Asia

Japanese Keyword Selection for SEO

15y Motoko Hunt

Japanese Keyword Selection for SEO

To optimise your site for the Japan market, you must select the right keywords in the local language. Here are three tips to get you started. Read Mor...

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More 'Me Too' Search Engines in China?
Asia

More 'Me Too' Search Engines in China?

15y Richard Mabey

More 'Me Too' Search Engines in China?

While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...

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Content Is King! Links Rule! SEOs Ponder
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Content Is King! Links Rule! SEOs Ponder

15y Mark Jackson

Content Is King! Links Rule! SEOs Ponder

With as complicated as SEO can be, I believe it's important to maintain one of the most important factors in search engine optimization…a bit of commo...

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Three Key Tips to Justify a Bigger SEO Budget
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Three Key Tips to Justify a Bigger SEO Budget

15y Crispin Sheridan

Three Key Tips to Justify a Bigger SEO Budget

If you just "do" SEO as maintenance, now's the time to assess the full extent of the business value you drive. Read More...

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What Social Media Can Teach Us About SEO
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What Social Media Can Teach Us About SEO

15y Mark Jackson

What Social Media Can Teach Us About SEO

Developing compelling, unique, and resourceful content will help you build a base to a successful website that might just "naturally" earn you some li...

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Does SEO Make Sense for Your Business?
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Does SEO Make Sense for Your Business?

15y Mark Jackson

Does SEO Make Sense for Your Business?

How to calculate whether an investment in SEO will bring a positive return on investment. Read More...

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Live From Hong Kong! - Is Your SEO Content Ready to Go Global?
Search

Live From Hong Kong! - Is Your SEO Content Ready to Go Global?

15y Crispin Sheridan

Live From Hong Kong! - Is Your SEO Content Ready t...

When localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...

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Managing Your Brand Terms on Baidu and Google China
Asia

Managing Your Brand Terms on Baidu and Google China

16y Richard Mabey

Managing Your Brand Terms on Baidu and Google Chin...

A tale of two companies with online reputation problems in China. Read More...

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Speed - the New Google
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Speed - the New Google

16y Mark Jackson

Speed - the New Google

Google Instant serves as a reminder why website performance is important. Here are five tools that will assist you. Read More...

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SEO Versus PPC: Where's Your Budget Going in 2011?
Search

SEO Versus PPC: Where's Your Budget Going in 2011?

16y Mark Jackson

SEO Versus PPC: Where's Your Budget Going in 2011?

Some businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing ...

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Yahoo Switches to Bing for Organic Search Results
Search

Yahoo Switches to Bing for Organic Search Results

16y Jack Marshall

Yahoo Switches to Bing for Organic Search Results

Microsoft's Bing engine now powers all organic search results on Yahoo sites. Read More...

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Why Host a Blog on Your Corporate Website?
Search

Why Host a Blog on Your Corporate Website?

16y Mark Jackson

Why Host a Blog on Your Corporate Website?

5 reasons - thought leadership, use of human language, building depth, links, and fresh content. Read More...

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Change Is (Always) Coming…
Search

Change Is (Always) Coming…

16y Mark Jackson

Change Is (Always) Coming…

Are your SEO efforts Google-centric? It may be time to change your ways. Read More...

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Spotting Trends for SEO With First-Mover Intelligence
Search

Spotting Trends for SEO With First-Mover Intelligence

16y Crispin Sheridan

Spotting Trends for SEO With First-Mover Intellige...

Three suggestions on how to spot the next big trend so you can create keyword-driven content that puts you at the top of the organic listings. Read Mo...

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Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Data insights

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

16y Jack Marshall

Microsoft to Contest Google/Yahoo Search Deal to J...

Company says alliance is more harmful to competition than proposed 2008 deal. Read More...

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