This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. I...
View articleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...
View articlePaddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...
View articleRichard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...
View articleFollowing its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. M...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
View articleIf you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
View articleGIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
View articleEverybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opport...
View articleWhat’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Read More...
View articleHow can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...
View articleEight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public creating a YouTube video, United Breaks G...
View articleBuzzfeed has built a social empire starting from Facebook, expanding to all the popular social networks and Tasty is a great example on how to dominat...
View articleSnapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. As u...
View articleAt eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleBT Sport wants to be “at the heart of football” and that’s why it focuses on Twitter during Champions League, especially this year with its exclusive ...
View articleWe’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to the subject. We though...
View articleIt was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...
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