Suzuki Finds MySpace Still Has Power to Drive Buzz, Traffic
Social

Suzuki Finds MySpace Still Has Power to Drive Buzz, Traffic

15y Lisa Lacy

Suzuki Finds MySpace Still Has Power to Drive Buzz...

A hip hop contest aimed at African American and Latino men is a hit thanks in part to activity on the site. Read More...

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Bing Deal Could Extend Reach for Businesses on Facebook
Social

Bing Deal Could Extend Reach for Businesses on Facebook

15y Christopher Heine

Bing Deal Could Extend Reach for Businesses on Fac...

The Instant Personalization-based deal could reward big brands with millions of 'likers,' while encouraging small businesses to plug into Facebook Pla...

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4 Common Social Media Questions Answered
Social

4 Common Social Media Questions Answered

15y Erik Qualman

4 Common Social Media Questions Answered

All sorts of organizations around the world are tackling these key issues in social media. Read More...

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Authenticity in Marketing: Q&A With Handmade Marketplace Etsy
Marketing

Authenticity in Marketing: Q&A With Handmade Marketplace Etsy

15y Kate Kaye

Authenticity in Marketing: Q&A With Handmade M...

ClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...

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Brands 'Like' Facebook Ads: 3 Case Studies
Social

Brands 'Like' Facebook Ads: 3 Case Studies

15y Christopher Heine

Brands 'Like' Facebook Ads: 3 Case Studies

Jim Beam, Baskin Robbins, and Panda Express tell ClickZ about their recent Facebook.com success stories. Read More...

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Chevrolet Test Drives New Twitter Ads
Social

Chevrolet Test Drives New Twitter Ads

15y Christopher Heine

Chevrolet Test Drives New Twitter Ads

The General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Read More...

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Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille
Social

Old McDonald's Has a Farm… Burger Chain Mixes With FarmVille

15y Jack Marshall

Old McDonald's Has a Farm… Burger Chain Mixes With...

McDonald's introduces branded farm and other content with popular Zynga-owned social game. Read More...

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Classic Rockers Heart Get Crafty, Build Social Buzz for New Album
Marketing

Classic Rockers Heart Get Crafty, Build Social Buzz for New Album

15y Kate Kaye

Classic Rockers Heart Get Crafty, Build Social Buz...

Heart is back, aiming to reach new and old fans through a partnership with craft marketplace Etsy. Read More...

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Facebook Users Can Ask for Their Profile Data
Social

Facebook Users Can Ask for Their Profile Data

15y Christopher Heine

Facebook Users Can Ask for Their Profile Data

CEO Mark Zuckerberg juxtaposed the "Download Your Data" announcement by comparing it to Facebook Connect and its more controversial sibling, Instant P...

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Social Media: Share the Love
Social

Social Media: Share the Love

15y Dave Evans

Social Media: Share the Love

Why you should expand your view of social media to include your customers, employees, and business partners. Read More...

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Context Is King: The Marketing Effect of Location in Asia
Asia

Context Is King: The Marketing Effect of Location in Asia

15y Ian McKee

Context Is King: The Marketing Effect of Location ...

Context, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...

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Pepsi, Microsoft Say No One Social Agency Meets All Needs
Social

Pepsi, Microsoft Say No One Social Agency Meets All Needs

15y Kate Kaye

Pepsi, Microsoft Say No One Social Agency Meets Al...

Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Read More...

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How to Put Social Content to Work This Holiday Season
Social

How to Put Social Content to Work This Holiday Season

15y Sam Decker

How to Put Social Content to Work This Holiday Sea...

Three key trends of social media's impact on seasonal shopping. Read More...

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Twitter Promotes Dick Costolo to CEO
Social

Twitter Promotes Dick Costolo to CEO

15y Jack Marshall

Twitter Promotes Dick Costolo to CEO

Ev Williams steps down from his role to focus on product development as the company continues to expand its ad offering. Read More...

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The Celtics' Scvngr Slam Dunk: Season Tickets Worth $6,000
Social

The Celtics' Scvngr Slam Dunk: Season Tickets Worth $6,000

15y Christopher Heine

The Celtics' Scvngr Slam Dunk: Season Tickets Wort...

The NBA team will give away two season tickets on the geo-social platform, while offering other lucrative prizes during a three-week campaign this mon...

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Acuvue Grows Teens Audience on Facebook After E-mail Lags
Social

Acuvue Grows Teens Audience on Facebook After E-mail Lags

15y Christopher Heine

Acuvue Grows Teens Audience on Facebook After E-ma...

The Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Read More...

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Bazaarvoice Hints at Possible IPO
Social

Bazaarvoice Hints at Possible IPO

15y Zachary Rodgers

Bazaarvoice Hints at Possible IPO

Key hires suggest the company is seriously considering going public. Read More...

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Twitter Boosts Profile of Promoted Trends Ad
Social

Twitter Boosts Profile of Promoted Trends Ad

15y Jack Marshall

Twitter Boosts Profile of Promoted Trends Ad

Ad unit moves to the top of the site's trending topics list. Read More...

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The Rise and Rise of Social Games in Asia Pacific
Asia

The Rise and Rise of Social Games in Asia Pacific

15y Robbie Hills

The Rise and Rise of Social Games in Asia Pacific

Because social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...

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Study: Groupon Unprofitable for a Third of Businesses
Social

Study: Groupon Unprofitable for a Third of Businesses

15y Lisa Lacy

Study: Groupon Unprofitable for a Third of Busines...

Rice University researcher surveyed 150 businesses that have used the promotions platform in 19 cities. Read More...

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Facebook Debuts 4th Ad Placement
Social

Facebook Debuts 4th Ad Placement

15y Christopher Heine

Facebook Debuts 4th Ad Placement

New ad position means a new $1.6 billion revenue estimate for 2010 may be low. Read More...

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Yahoo Advertises on Facebook, Its Rival in Reach
Social

Yahoo Advertises on Facebook, Its Rival in Reach

15y Christopher Heine

Yahoo Advertises on Facebook, Its Rival in Reach

Yahoo appears to have become the first Internet giant to run Facebook.com ads. Read More...

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How to Use Social Media: 5 Lessons From the PR World
Asia

How to Use Social Media: 5 Lessons From the PR World

15y Eric Phu

How to Use Social Media: 5 Lessons From the PR Wor...

Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...

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Facebook's Sandberg Says No Social Graph Ad Network, Yet
Media

Facebook's Sandberg Says No Social Graph Ad Network, Yet

15y Kate Kaye

Facebook's Sandberg Says No Social Graph Ad Networ...

It appears the company won't be flipping the ad network switch anytime soon. Read More...

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Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director
Ecommerce

Louis Vuitton's Digital Focus Will Keep It in Fashion, Says Director

15y Christopher Heine

Louis Vuitton's Digital Focus Will Keep It in Fash...

Underscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...

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Understanding That Viral Isn't Really Social Media
Social

Understanding That Viral Isn't Really Social Media

15y Liana Evans

Understanding That Viral Isn't Really Social Media

While viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...

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Gladwell, Sifry Stir Debate on Strength of Tea Party and Web Activism Fueling It
Marketing

Gladwell, Sifry Stir Debate on Strength of Tea Party and Web Activism Fueli...

15y Kate Kaye

Gladwell, Sifry Stir Debate on Strength of Tea Par...

Skeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...

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