The concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...
View articleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practical...
View articleFinding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been...
View articleIf you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you could just harness...
View articleThere has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or will it slide slowly into ...
View articleInstagram has quickly turned into the favourite social network for many brands, as it seems to combine the appealing user experience with its recent b...
View article*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t &...
View articleYou can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...
View articlePalace Skateboards is the funniest retailer on the planet. Read More...
View articleVisual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can be do...
View articleThe web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictur...
View articleFacebook is determined to take its advertising format to the next level and it might be a great opportunity for a brand to market its services through...
View articleSocial media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effecti...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View articleAt Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleAs we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinions and predictions for the big ...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
View articleThough there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media ...
View articleIt can be tempting to jump on the bandwagon as soon as a new social network starts generating buzz online. However, here are a few things to consider...
View articleIt’s been a great year for Snapchat, which has maintained its impressive growth, while leaving its past behind as the social app that was only used by...
View articleEmail and social media are two efficient channels to assess your customer satisfaction. Read More...
View articleRecent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleTweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...
View articleIt’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion ind...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
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