Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleThere's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Read More...
View articleThe social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Read More...
View articleTraditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...
View articlePutting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleFacebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...
View articleThese three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleDuring this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleYour social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...
View articleThe tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Read More...
View articleSocial influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...
View articleThese 10 tips will help you get the most out of your social media efforts in the year ahead. Read More...
View articleWhy are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...
View articleAs we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...
View articleThese five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the social...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleAs we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...
View articleInsurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...
View articleThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Re...
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