While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...
View articleA new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleThere's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...
View articleTwitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants...
View articleThese three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Read More...
View articleThe APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Read More...
View articleHome shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a di...
View articleHow do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Read More...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleFacebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more empha...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleA recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instag...
View articleTwitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disaster...
View articleFor the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS vers...
View articleBehind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Read More...
View articleStella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleAdvertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleThe racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleSocial media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
View articleSocial media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...
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