It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...
View articleA good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from devia...
View articleConsider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Read More...
View articleThe show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...
View articleShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagemen...
View articleThere's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of oper...
View articleConsider these ways to optimize your performance campaigns on the social network. Read More...
View articleThe profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Read More...
View articleHow are you leveraging the power that exists when you make a human connection? Read More...
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View articleThree things you need to know: where to go, what to do, and how to connect. Read More...
View articlePinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual...
View articleAirbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleConsider these recommendations to improve service and differentiate your business. Read More...
View articleIf social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your bra...
View articleThe work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Read More...
View articleTwitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Read More...
View articleBaked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Read More...
View articleBuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Read More...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleAgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...
View articleFind out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Read More...
View articleCultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next success...
View articleTwitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the twee...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
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