Independent Artists Embrace Twitter Music to Raise Exposure
Social

Independent Artists Embrace Twitter Music to Raise Exposure

13y Matt Kapko

Independent Artists Embrace Twitter Music to Raise...

Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iO...

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Advertising on Facebook Is About Community, Not Clicks
Social

Advertising on Facebook Is About Community, Not Clicks

13y Roger Katz

Advertising on Facebook Is About Community, Not Cl...

Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...

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Spotify Inks Major Launch Advertisers As It Expands Into Asia
Asia

Spotify Inks Major Launch Advertisers As It Expands Into Asia

13y Adaline Lau

Spotify Inks Major Launch Advertisers As It Expand...

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...

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Twitter's New Keyword Targeting System 'Vital' Tool for Marketers
Social

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

13y James Dohnert

Twitter's New Keyword Targeting System 'Vital' Too...

Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...

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Visit Philly Lets Locals Create Content
Marketing

Visit Philly Lets Locals Create Content

13y Lisa Lacy

Visit Philly Lets Locals Create Content

The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...

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Drawing Consumers in With Intrigue
Social

Drawing Consumers in With Intrigue

13y Sundeep Kapur

Drawing Consumers in With Intrigue

Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...

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Kool-Aid Man Makeover Stirs Up Digital Content
Marketing

Kool-Aid Man Makeover Stirs Up Digital Content

13y Lisa Lacy

Kool-Aid Man Makeover Stirs Up Digital Content

Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...

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Gerber Celebrates 85 Years With Facebook Party
Marketing

Gerber Celebrates 85 Years With Facebook Party

13y Lisa Lacy

Gerber Celebrates 85 Years With Facebook Party

The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...

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5 Ways to Make Facebook's New Graph Search Work for Your Brand
Social

5 Ways to Make Facebook's New Graph Search Work for Your Brand

13y Ekaterina Walter

5 Ways to Make Facebook's New Graph Search Work fo...

Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it...

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Wood Cleaner Advocates Forest Preservation Via Pinterest
Marketing

Wood Cleaner Advocates Forest Preservation Via Pinterest

13y Lisa Lacy

Wood Cleaner Advocates Forest Preservation Via Pin...

Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...

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What Does It Mean to Be Human in Social Media?
Social

What Does It Mean to Be Human in Social Media?

13y John Lee

What Does It Mean to Be Human in Social Media?

Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without ...

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Twitter's Take on the Boston Marathon Tragedy
Social

Twitter's Take on the Boston Marathon Tragedy

13y Melanie White

Twitter's Take on the Boston Marathon Tragedy

As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront ...

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Wanderful Brings Social Shopping to Newspapers
Social

Wanderful Brings Social Shopping to Newspapers

13y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

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Facebook Fuses Disparate Data for Deeper Targeting
Social

Facebook Fuses Disparate Data for Deeper Targeting

13y Matt Kapko

Facebook Fuses Disparate Data for Deeper Targeting

Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Asia

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

13y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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U.S. Social Ad Revenue to Hit $11 Billion by 2017
Ad Industry Metrics

U.S. Social Ad Revenue to Hit $11 Billion by 2017

13y James Dohnert

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...

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Structured Data, Google Highlighter, and How Can They Help Your Business
Community Management

Structured Data, Google Highlighter, and How Can They Help Your Business

13y Liana Evans

Structured Data, Google Highlighter, and How Can T...

Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...

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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Asia

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and Mor...

13y Adaline Lau

China's Social Media Landscape 2013 - CIC CEO on S...

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...

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Weibo: China's 'Twitter on Steroids'
Asia

Weibo: China's 'Twitter on Steroids'

13y Elisa Harca

Weibo: China's 'Twitter on Steroids'

What it is, how it works, and why it matters for marketers. Read More...

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Cigna's Facestrument App Makes Music with Faces
Marketing

Cigna's Facestrument App Makes Music with Faces

13y Lisa Lacy

Cigna's Facestrument App Makes Music with Faces

With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Read More...

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How to Manage the Social Media Overload
Social

How to Manage the Social Media Overload

13y Jasmine Sandler

How to Manage the Social Media Overload

Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Read More...

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Marketers React to Facebook Home With Mixed Doubts and Expectations
Social

Marketers React to Facebook Home With Mixed Doubts and Expectations

13y Matt Kapko

Marketers React to Facebook Home With Mixed Doubts...

With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Social

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

13y John Lee

How a Hashtag and Shiny Shoes Brought B2B Social t...

How four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...

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VIDEO: Live Demo With Facebook Home
Media

VIDEO: Live Demo With Facebook Home

13y Matt Kapko

VIDEO: Live Demo With Facebook Home

ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...

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Dos Equis Proposes Cinco de Mayo Alternative
Marketing

Dos Equis Proposes Cinco de Mayo Alternative

13y Lisa Lacy

Dos Equis Proposes Cinco de Mayo Alternative

To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...

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Social and Digital in Japan: What's Next?
Asia

Social and Digital in Japan: What's Next?

13y Jeff Lippold

Social and Digital in Japan: What's Next?

Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...

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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Marketing

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

13y Lisa Lacy

Krazy Glue Seeks Consumer Repairs for Krazy Big Fi...

The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...

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