Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...
View articleIn an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...
View articleA new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...
View articleHow these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Read More...
View articleNew research from marketing platform Compendium finds that timing is the key to social media marketing. Read More...
View articleNeed a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Read More...
View articleWhy would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports yo...
View articleFrancesco de Marchis is overseeing a website revamp at Play.com that aims to revolutionize the way people sell and shop on the net. Read More...
View articleHow can you prove the success across your product engagement strategy? Read More...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
View articleLast February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...
View articleMore online merchants are incorporating hunting/gathering of products on their sites. Read More...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleAn update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAs you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...
View articleIn our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...
View articleA new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Re...
View articleSapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...
View articleIt's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...
View articleConsider these approaches. Read More...
View articleA recap of a social film project from Intel and Toshiba. Read More...
View articleWhen a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with mod...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleYouku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleThe firm revealed the figure was officially hit on September 14, and that to date some 219 billion photos have been uploaded to the site. Read More...
View articleHow to make sure your cause marketing is having an impact. Read More...
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