Facebook Updates Mobile Ads' Status to Separated
Media

Facebook Updates Mobile Ads' Status to Separated

14y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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Subway Pushes Avocados in Facebook Logout Page Ad
Social

Subway Pushes Avocados in Facebook Logout Page Ad

14y Kate Kaye

Subway Pushes Avocados in Facebook Logout Page Ad

A Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...

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Groupon and Foursquare End Distribution Deal
Social

Groupon and Foursquare End Distribution Deal

14y Christopher Heine

Groupon and Foursquare End Distribution Deal

Partnership appears to have lasted less than 10 months. Read More...

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Driving Social Commerce With Facebook Login
Social

Driving Social Commerce With Facebook Login

14y Janice Diner

Driving Social Commerce With Facebook Login

How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Read More...

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Salesforce's Big Price Tag for Buddy Media Emboldens Social
Social

Salesforce's Big Price Tag for Buddy Media Emboldens Social

14y Christopher Heine

Salesforce's Big Price Tag for Buddy Media Embolde...

Vitrue was also considered as an acquisition target. Read More...

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B2B Brand Says Facebook Ads Drove Sales
Social

B2B Brand Says Facebook Ads Drove Sales

14y Christopher Heine

B2B Brand Says Facebook Ads Drove Sales

HubSpot credits sophisticated tactics for Q1 sales on the social site. Read More...

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Open Up New Doors With Facebook's Open Graph
Social

Open Up New Doors With Facebook's Open Graph

14y Nick Cifuentes

Open Up New Doors With Facebook's Open Graph

Is Facebook's Open Graph the key to engagements? Read More...

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P&G's Swiffer Cleans Up Facebook Logout Page
Social

P&G's Swiffer Cleans Up Facebook Logout Page

14y Kate Kaye

P&G's Swiffer Cleans Up Facebook Logout Page

TV spot for the floor cleaning brand is seen when people logout of Facebook. Read More...

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Coke Partners for Summer Foursquare Sweeps
Social

Coke Partners for Summer Foursquare Sweeps

14y Christopher Heine

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke. Read More...

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Klever Facebook Strategies
Social

Klever Facebook Strategies

14y Sundeep Kapur

Klever Facebook Strategies

How one company took to Facebook to promote its music festival and the lessons it learned along the way. Read More...

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Pepsi Builds Music Series Around Twitter Data
Marketing

Pepsi Builds Music Series Around Twitter Data

14y Christopher Heine

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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DreamWorks Teams With Zynga to Push 'Madagascar 3'
Social

DreamWorks Teams With Zynga to Push 'Madagascar 3'

14y Brian LaRue

DreamWorks Teams With Zynga to Push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features. Read More...

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Amex and Foursquare Debut Deals in the U.K.
Social

Amex and Foursquare Debut Deals in the U.K.

14y Christopher Heine

Amex and Foursquare Debut Deals in the U.K.

Tesco, Primark, and PizzaExpress are major brand partners at launch. Read More...

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Creating Brand Advocacy Through Surprise and Delight Moments
Asia

Creating Brand Advocacy Through Surprise and Delight Moments

14y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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How Runner's World Raced to 300K Twitter Followers
Media

How Runner's World Raced to 300K Twitter Followers

14y Christopher Heine

How Runner's World Raced to 300K Twitter Followers

Magazine achieved impressive organic growth with three tactics. Read More...

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The Facebook Marketer's Moment of Truth
Social

The Facebook Marketer's Moment of Truth

14y Kevin Tate

The Facebook Marketer's Moment of Truth

We marketers must keep our promises as we explore new ways to responsibly leverage the valuable access and amplification our customers have granted. R...

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Samsung Dishes on Facebook And Pinterest [Video]
Social

Samsung Dishes on Facebook And Pinterest [Video]

14y Christopher Heine

Samsung Dishes on Facebook And Pinterest [Video]

ClickZ speaks with marketing director for the global brand about social media initiatives. Read More...

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Coca-Cola Aims to Connect With Teens on Tumblr
Community Management

Coca-Cola Aims to Connect With Teens on Tumblr

14y Lisa Lacy

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Read More...

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Ratings and Reviews - A Foundation for Magical Community Marketing
Community Management

Ratings and Reviews - A Foundation for Magical Community Marketing

14y Michael Della Penna

Ratings and Reviews - A Foundation for Magical Com...

What's the magic formula for defining your consumers' experience with your brands? Read More...

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Dissecting the Social Media 'Like'
Asia

Dissecting the Social Media 'Like'

14y Brandon Cheung

Dissecting the Social Media 'Like'

Why do people like things to begin with? Consider this framework for your marketing strategy. Read More...

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Bazaarvoice Nabs Rival PowerReviews for $152M
Social

Bazaarvoice Nabs Rival PowerReviews for $152M

14y Christopher Heine

Bazaarvoice Nabs Rival PowerReviews for $152M

Two huge e-commerce reviews players consolidate. Read More...

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Facebook Camera App Won't Have Ads - For Now
Social

Facebook Camera App Won't Have Ads - For Now

14y Christopher Heine

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Read More...

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Facebook Premium Ads Get Self-Service Availability
Social

Facebook Premium Ads Get Self-Service Availability

14y Christopher Heine

Facebook Premium Ads Get Self-Service Availability

Digital giant opens spigot for its enhanced ad units. Read More...

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How Data Sealed Facebook and TBS Deal
Display Advertising

How Data Sealed Facebook and TBS Deal

14y Christopher Heine

How Data Sealed Facebook and TBS Deal

TV and social media players could help one another attract brand dollars. Read More...

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The 3 Stages of Social Media Marketing
Social

The 3 Stages of Social Media Marketing

14y Toby Murdock

The 3 Stages of Social Media Marketing

How to transfer excitement into business results. Read More...

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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
Media

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

14y Christopher Heine

Armstrong: AOL Ads Are Not 'Laser-Focused on Socia...

CEO talks about ads, innovation, and Facebook. Read More...

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Taco Bell, BK and Others Eat Up Social Currency
Social

Taco Bell, BK and Others Eat Up Social Currency

14y Christopher Heine

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Read More...

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