Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market. Read Mo...
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View articleSocial media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Read More...
View articleOnly one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Read More...
View articleWith no established "playbook" for Japanese brands to interact with fans on Facebook, these three approaches ANA, Lawson, and Satisfaction Guaranteed ...
View articleCoca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Read More...
View articleTaco Bell, Dunkin' Donuts, Quiznos, and Red Robin give Plink a whirl. Read More...
View articleTynt helps publishers understand how users share their content. Read More...
View articleLets members bookmark favorite Lego creations from elsewhere on the web. Read More...
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View articleTech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Read More...
View articlePayvment credits new "actions" with doubling customer base. Read More...
View articleRon Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...
View articleBarrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Read More...
View articleA good reason to run a social media campaign in the region: users' engagement. Read More...
View articleHow fans amplify reach via engagement. Read More
View articleA key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...
View articleCIC's clients include Nike, Dell, and Intel. Read More...
View articleThe move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...
View articleHow three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Read More...
View article2011 was a huge growth year for Facebook in the South American nation. Read More...
View articleContest will decide the brand's commercial creative for the big game. Read More...
View articleATD reports the company is closing on a date for its public offering. Read More...
View articleThe cake mix maker's in-house kitchen staff is ready to interact with fans and followers. Read More...
View articleSome contend the move puts Google+ on par with Facebook. Read More...
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