New Facebook Tab Makes Pages More Brand 'Friendly'
Data insights

New Facebook Tab Makes Pages More Brand 'Friendly'

15y Christopher Heine

New Facebook Tab Makes Pages More Brand 'Friendly'

Social giant also testing feature that transparently tallies Facebook Places interactions. Read More...

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Just Because They Liked You, Doesn't Mean They'll Convert
Social

Just Because They Liked You, Doesn't Mean They'll Convert

15y Liana Evans

Just Because They Liked You, Doesn't Mean They'll ...

Four tips to help your social media strategy incorporate usability and conversion from the beginning. Read More...

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Google Gives Display Ads a Social Edge, Adds +1 Button
Social

Google Gives Display Ads a Social Edge, Adds +1 Button

15y Zachary Rodgers

Google Gives Display Ads a Social Edge, Adds +1 Bu...

Starting next month, Google display ads will take a cue from Facebook. Read More...

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Fuel for Diageo's Deal With Facebook: 20% Sales Lift
Social

Fuel for Diageo's Deal With Facebook: 20% Sales Lift

15y Christopher Heine

Fuel for Diageo's Deal With Facebook: 20% Sales Li...

Beverage brand steps up partnership with social giant. Read More...

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How Orabrush's $28 Facebook Ad Buy Won Over Walmart
Social

How Orabrush's $28 Facebook Ad Buy Won Over Walmart

15y Christopher Heine

How Orabrush's $28 Facebook Ad Buy Won Over Walmar...

A behind-the-scenes look at a brilliant social marketing play. Read More...

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Capital One Runs Ads on Three Zynga Games
Financial Services

Capital One Runs Ads on Three Zynga Games

15y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Amazon Local Leans on LivingSocial to Grow Ad Sales
Social

Amazon Local Leans on LivingSocial to Grow Ad Sales

15y Christopher Heine

Amazon Local Leans on LivingSocial to Grow Ad Sale...

No. 2 deals player is selling Amazon Local, which now appears in 44 markets. Read More...

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum
Asia

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

15y Eddie Choi

Measuring Weibo Marketing: Zombie Fans vs. Social ...

How are you measuring effectiveness for Weibo campaigns? Read More...

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Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

15y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

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Dr Pepper's Outdoors Mural Contest Thrives Online
Data insights

Dr Pepper's Outdoors Mural Contest Thrives Online

15y Christopher Heine

Dr Pepper's Outdoors Mural Contest Thrives Online

DeviantART contest drives 16 million impressions, according to the companies. Read More...

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A 12-Step Checklist to Jumpstart Your Social Program
Social

A 12-Step Checklist to Jumpstart Your Social Program

15y Sundeep Kapur

A 12-Step Checklist to Jumpstart Your Social Progr...

Ways to engage through useful content. Read More...

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Who Owns Social?
Asia

Who Owns Social?

15y Pushkar Sane

Who Owns Social?

Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Read More...

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Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas
Data insights

Quaker Oats Enlists QR Codes, Facebook – and Nick Jonas

15y Christopher Heine

Quaker Oats Enlists QR Codes, Facebook – and Nick ...

Interactive campaign takes digital inside stores. Read More...

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Kidz Bop Launches Social Brand Pages With HarperCollins
Marketing

Kidz Bop Launches Social Brand Pages With HarperCollins

15y Kate Kaye

Kidz Bop Launches Social Brand Pages With HarperCo...

Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Read More...

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Walmart Buys Ad Targeting Firm OneRiot
Ecommerce

Walmart Buys Ad Targeting Firm OneRiot

15y Christopher Heine

Walmart Buys Ad Targeting Firm OneRiot

Big box retailer's @WalmartLabs unit invests in digital marketing. Read More...

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5 Instagram Tactics for Brands
Social

5 Instagram Tactics for Brands

15y Rudi Leung

5 Instagram Tactics for Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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Twitter Lets Brands Serve Ads to Non-Followers
Data insights

Twitter Lets Brands Serve Ads to Non-Followers

15y Zachary Rodgers

Twitter Lets Brands Serve Ads to Non-Followers

More reach for advertisers, more money for Twitter. Read More...

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Gowalla CEO: We Never Aimed to Be Like Foursquare
Data insights

Gowalla CEO: We Never Aimed to Be Like Foursquare

15y Christopher Heine

Gowalla CEO: We Never Aimed to Be Like Foursquare

Geo-social app reboots to get back to its original vision. Read More...

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Whole Foods Won't Beat Amazon's LivingSocial Deal
Social

Whole Foods Won't Beat Amazon's LivingSocial Deal

15y Christopher Heine

Whole Foods Won't Beat Amazon's LivingSocial Deal

Supermarket caps vouchers at 1 million, as flood of traffic creates site outages. Read More...

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The Rise of F-Commerce
Social

The Rise of F-Commerce

15y Vincent Teo

The Rise of F-Commerce

Businesses are beginning to get their fans to buy directly from them on Facebook, but is F-commerce suitable for you as a brand marketer? Read More...

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Retailers Should Author Facebook Posts on Wednesday
Data insights

Retailers Should Author Facebook Posts on Wednesday

15y Christopher Heine

Retailers Should Author Facebook Posts on Wednesda...

Study contradicts research from earlier this year that said Sunday was best. Read More...

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Why Brands Need to Stay 'On' in a Digital World
Asia

Why Brands Need to Stay 'On' in a Digital World

15y Daniel Lee

Why Brands Need to Stay 'On' in a Digital World

How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Read More...

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Nielsen: Social Media More Powerful Than God, er, Google
Social

Nielsen: Social Media More Powerful Than God, er, Google

15y Susan Kuchinskas

Nielsen: Social Media More Powerful Than God, er, ...

Facebook and other social platforms account for nearly a quarter of all time spent on the Internet. Read More...

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Few Facebook Users Share Brand Experiences
Data insights

Few Facebook Users Share Brand Experiences

15y Christopher Heine

Few Facebook Users Share Brand Experiences

Just 17 percent of respondents to a recent study said they share brand experiences on Facebook. Read More...

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Social Media and Content Marketing: A One-Night Stand?
Social

Social Media and Content Marketing: A One-Night Stand?

15y Lee Odden

Social Media and Content Marketing: A One-Night St...

Tips for building a long-term relationship. Read More...

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Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

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Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Social

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

15y Zachary Rodgers

Q&A: Kandace Hudspeth, McCann NY's New Head of Soc...

Rising interactive star makes leap to idea house. Read More...

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