The proportion of Internet users who have made transactions using government services online is equal to the proportion of users who have made online ...
View articleInternet users who still haven't found what they're looking for may need to go beyond the first couple of pages of results. Read More...
View articleMarketers that are delving deeply into consumer behavior are likely to benefit from a report that examines the correlation between favorite television...
View articleA growing number of elected officials in the U.S. are finding that the power of the people may lie in the power of the Internet. Read More...
View articleRevenue may lie in the small print for the online advertising industry, as classified ads are identified as akey driver to 2003's growth. Read More...
View articleStudies are showing that response rates are growing. Read More...
View articleThe quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...
View articleLike postal rates, the amount of direct mail seems to be steadily rising. Read More...
View articleResearch finds that newspapers can garner online revenue by courting Internet advertisers and readers through different methods than their paper count...
View articleA new study from Harris Interactive suggests that while consumers hatespam, they still appreciate and respond to commercial e-mail marketing. Read Mor...
View articleThe high rate of convergence leads marketers to ponder how to capturean audience that divides its attention. Read More...
View articleNetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Re...
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey. Read More...
View articleThe interactive ad world might seem bleak at present, but online adsactually are faring better than last year at this time, according to this research...
View articleThe discount travel site adds the last of the major U.S. air carriers to itslist of partners. Read More...
View articleThings slowed to a standstill in June, but revved back up again inJuly. Read More...
View articleThings may be looking brighter for the ad world as a whole, but the Internet is still struggling. Read More...
View articleAutomakers buy 10 times the rich media impressions than otherindustries, according to Nielsen//NetRatings. Read More...
View articleThe trend comes as Web publishers seek to pitch at-work audiences toadvertisers. Read More...
View articleIt's good news for publishers and third-party rich media vendors. Read More...
View articleAdding to promising predictions about the battered Internet sector, new research finds that e-mail spending also could be on the rise. Read More...
View articleACNielsen finds that Internet users -- and even non-users -- are generally viewing the channel with optimism. Read More...
View articleNielsen//NetRatings' monthly tally of ad impressions shows the usualsuspects leading the pack, with travel advertising making the biggestcomeback. Rea...
View articleThe expectations for this year range from a 13 percent drop to slight growth in spending. But looking at consensus numbers, the Online Publisher's Ass...
View articleCatalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleE-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Co...
View articleMedia buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. Read More...
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