Study: Consumers Delete Cookies at Surprising Rate
Audience

Study: Consumers Delete Cookies at Surprising Rate

21y Rob McGann

Study: Consumers Delete Cookies at Surprising Rate

Web measurements based on cookies cited as 'highly unreliable'. Read More...

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Entertainment Leads Content Spending Growth
Audience

Entertainment Leads Content Spending Growth

21y Rob McGann

Entertainment Leads Content Spending Growth

Online music a leading driver. Read More

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Healthcare Consumers Rely on Consumer-Generated Content
Audience

Healthcare Consumers Rely on Consumer-Generated Content

21y Rob McGann

Healthcare Consumers Rely on Consumer-Generated Co...

Pattern both opportunity and threat to health manufacturers' sales. Read More...

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Firefox Adoption Shows Signs of Cooling
Audience

Firefox Adoption Shows Signs of Cooling

21y Rob McGann

Firefox Adoption Shows Signs of Cooling

But the Mozilla browser is still gaining market share at the expense of Internet Explorer. Read More...

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Online Dating Effective, Yet Growth Lags
Audience

Online Dating Effective, Yet Growth Lags

21y Rob McGann

Online Dating Effective, Yet Growth Lags

What's the future of online romance? Read More

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Affluent Americans Fastest-Growing Online Group
Audience

Affluent Americans Fastest-Growing Online Group

21y Rob McGann

Affluent Americans Fastest-Growing Online Group

Higher income men prefer financial sites, while women favor online entertainment. Read More...

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Consumers Search Before Buying Online
Audience

Consumers Search Before Buying Online

21y Rob McGann

Consumers Search Before Buying Online

Marketers may need to rethink ROI analysis on branded terms and reconsider the buying cycle. Read More...

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Consumers Less Satisfied With eBay and Amazon
Audience

Consumers Less Satisfied With eBay and Amazon

21y Rob McGann

Consumers Less Satisfied With eBay and Amazon

The stalwart e-commerce brands fall in customers' eyes as they explore different business models. Read More...

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iPod/MP3 Player Adoption At Tipping Point
Audience

iPod/MP3 Player Adoption At Tipping Point

21y Rob McGann

iPod/MP3 Player Adoption At Tipping Point

Podcasting growth explosion likely. Read More

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Browser Wars: Who's Winning, Who's Losing
Audience

Browser Wars: Who's Winning, Who's Losing

21y Rob McGann

Browser Wars: Who's Winning, Who's Losing

Firefox's market share is on the rise -- at what cost to Netscape, IE, and the rest? Read More...

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Online Banking Increased 47 Percent Since 2002
Audience

Online Banking Increased 47 Percent Since 2002

21y Rob McGann

Online Banking Increased 47 Percent Since 2002

The rising number of Internet users banking online coincides with a surge in more lethal phishing attacks. Read More...

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Home Web Use by Country, December 2004
Audience

Home Web Use by Country, December 2004

21y Rob McGann

Home Web Use by Country, December 2004

Hong Kong and the U.S. are the largest gainers, while Brazil drops the most. Read More...

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Video Stream Volume Surged 80 Percent in '04
Audience

Video Stream Volume Surged 80 Percent in '04

21y Rob McGann

Video Stream Volume Surged 80 Percent in '04

Drivers include broadband proliferation, continual media players, and "free" ad-supported content. Read More...

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Simultaneous Web and TV Use Rockets 72 Percent
Ad Industry Metrics

Simultaneous Web and TV Use Rockets 72 Percent

21y Rob McGann

Simultaneous Web and TV Use Rockets 72 Percent

The forecast calls for more integrated multichannel ad campaigns. Read More...

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Report: Local Online Ad Spend to Rise 46 Percent in '05
Ad Industry Metrics

Report: Local Online Ad Spend to Rise 46 Percent in '05

21y Rob McGann

Report: Local Online Ad Spend to Rise 46 Percent i...

Leading spending categories include general merchandise, financial services, and healthcare. Read More...

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Holiday E-mail Campaigns Receive Mixed Report
Ad Industry Metrics

Holiday E-mail Campaigns Receive Mixed Report

21y Rob McGann

Holiday E-mail Campaigns Receive Mixed Report

Majority of consumers express conflicted reactions to e-mail marketing. Read More...

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Broadband: High Speed, High Spend
Audience

Broadband: High Speed, High Spend

21y Rob McGann

Broadband: High Speed, High Spend

The Web, revved. Over half of U.S. home Internet connections are high-speed, with even faster broadband adoption abroad. Read More...

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Web-to-Store Consumers Spend, Shop More at Local Stores
Audience

Web-to-Store Consumers Spend, Shop More at Local Stores

21y Rob McGann

Web-to-Store Consumers Spend, Shop More at Local S...

Marketers may wish to bulk up on informational thrust of campaigns. Read More...

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RFID Tag Market to Swell Tenfold by 2009
Ad Industry Metrics

RFID Tag Market to Swell Tenfold by 2009

21y Rob McGann

RFID Tag Market to Swell Tenfold by 2009

Cartons and consumer products cited as key growth verticals. Read More...

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Recap: Holidays Reveal Longer Online Buying Cycle
Ad Industry Metrics

Recap: Holidays Reveal Longer Online Buying Cycle

21y Rob McGann

Recap: Holidays Reveal Longer Online Buying Cycle

This holiday season, Internet marketers banked on shoppers searching earlier and buying later. Read More...

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Euro Online Advertising Up and Rising
Ad Industry Metrics

Euro Online Advertising Up and Rising

21y Rob McGann

Euro Online Advertising Up and Rising

After a healthy 2004, this year is expected to be even more robust. Read More...

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Most Active Web Users are Young, Affluent
Audience

Most Active Web Users are Young, Affluent

21y Rob McGann

Most Active Web Users are Young, Affluent

The majority of young, affluent Web users are male, on broadband, and "super net vets." Read More...

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Internet Edges Out Family Time More Than TV Time
Audience

Internet Edges Out Family Time More Than TV Time

21y Rob McGann

Internet Edges Out Family Time More Than TV Time

Yet Web users spend twice as much time online as watching TV. A detailed look at U.S. Internet usage and demographics. Read More...

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Blog Readership Surged 58 Percent in 2004
Audience

Blog Readership Surged 58 Percent in 2004

21y Rob McGann

Blog Readership Surged 58 Percent in 2004

Pew study also profiles bloggers, and says RSS aggregation is a wave of the future for online information consumption. Read More...

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Home Web Use by Country, November 2004
Audience

Home Web Use by Country, November 2004

21y Rob McGann

Home Web Use by Country, November 2004

France, the U.S., Japan, and Spain add close to 1 million users. Read More...

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Pharmaceuticals Target Direct-to-Consumer Marketing in '05
Audience

Pharmaceuticals Target Direct-to-Consumer Marketing in '05

21y Rob McGann

Pharmaceuticals Target Direct-to-Consumer Marketin...

E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending. Read More...

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Snapshot of the 2004 Online Holiday Shopper
Audience

Snapshot of the 2004 Online Holiday Shopper

21y Rob McGann

Snapshot of the 2004 Online Holiday Shopper

Surveys reveal e-spending increases, and other online holiday purchase demographics. Read More...

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