The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleOver 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...
View articleSmartphone sales are growing steadily due to more affordable price points in the market. Read More...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View article45% said they expect their favorite brands to advertise on tablets. Read More...
View articleAn online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...
View articleIn June travel site traffic rose 9 percent according to comScore. Read More...
View articleTBG digital reverses original Facebook and Twitter ad finding. Read More...
View articleFacebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
View articleDigital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...
View articleAn IAB study shows 20% of mobile users access social media when they first wake up. Read More...
View articleNielsen said online ad spending rose 35% in the Middle East and Africa. Read More...
View articleNearly 70 percent of Tumblr visitors in Europe were women in May. Read More...
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