Email Deliverability Takes a Turn for the Worse
Data insights

Email Deliverability Takes a Turn for the Worse

14y Susan Kuchinskas

Email Deliverability Takes a Turn for the Worse

After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...

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Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

14y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

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Android Tablets Gain Share at iPad's Expense
Data insights

Android Tablets Gain Share at iPad's Expense

14y Rosalie Marshall

Android Tablets Gain Share at iPad's Expense

IDC release new figures on tablet sales in 2011. Read More...

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Spending on Digital Ads Fell Sharply in Q4
Ad Industry Metrics

Spending on Digital Ads Fell Sharply in Q4

14y Douglas Quenqua

Spending on Digital Ads Fell Sharply in Q4

Search and display investments both fell about 6 percent. Read More...

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Nielsen Report: Blogs Still on the Rise
Data insights

Nielsen Report: Blogs Still on the Rise

14y Susan Kuchinskas

Nielsen Report: Blogs Still on the Rise

Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Read More...

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Online Political Spending to Hit $159 Million in 2012
Ad Industry Metrics

Online Political Spending to Hit $159 Million in 2012

14y Kate Kaye

Online Political Spending to Hit $159 Million in 2...

Borrell forecasts online and other media spending for the 2012 election. Read More...

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Cosmopolitan Latest Mag to Hit 100K Digital Subs
Data insights

Cosmopolitan Latest Mag to Hit 100K Digital Subs

14y Douglas Quenqua

Cosmopolitan Latest Mag to Hit 100K Digital Subs

The Economist and National Geographic surpassed the milestone in 2011. Read More...

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For Newspapers, Uneven Progress Toward Digital Profits
Ad Industry Metrics

For Newspapers, Uneven Progress Toward Digital Profits

14y Douglas Quenqua

For Newspapers, Uneven Progress Toward Digital Pro...

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...

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29 Percent of Daily Deals Customers Are New
Audience

29 Percent of Daily Deals Customers Are New

14y Christopher Heine

29 Percent of Daily Deals Customers Are New

Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...

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Gamer Haven Wikia Grows, Broadens Advertiser Base
Audience

Gamer Haven Wikia Grows, Broadens Advertiser Base

14y Lisa Lacy

Gamer Haven Wikia Grows, Broadens Advertiser Base

Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Read More...

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Execs: Embrace Social Media or Wither
Data insights

Execs: Embrace Social Media or Wither

14y Christopher Heine

Execs: Embrace Social Media or Wither

113 company leaders offer insights via a report from Forrester and Facebook. Read More...

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25% of Groupon Purchases Made Via Mobile
Data insights

25% of Groupon Purchases Made Via Mobile

14y Christopher Heine

25% of Groupon Purchases Made Via Mobile

Company's app eclipses 9 million user mark. Read More...

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MWC: Google Claims 300M Android Users
Data insights

MWC: Google Claims 300M Android Users

14y Dan Worth

MWC: Google Claims 300M Android Users

Firms uses show to underline huge success in mobile market Read More...

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Infographic: Obama vs. Republicans in Online Ad Spend
Ad Industry Metrics

Infographic: Obama vs. Republicans in Online Ad Spend

14y Kate Kaye

Infographic: Obama vs. Republicans in Online Ad Sp...

Democrats and Obama's campaign outspent Republicans 2 to 1. Read More...

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Pinterest Sees Significant Growth Across Asia Pacific
Audience

Pinterest Sees Significant Growth Across Asia Pacific

14y Adaline Lau

Pinterest Sees Significant Growth Across Asia Paci...

In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

14y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

14y Kate Kaye

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

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Google+ Audience Hard to Come by for Some Brands
Audience

Google+ Audience Hard to Come by for Some Brands

14y Zachary Rodgers

Google+ Audience Hard to Come by for Some Brands

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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News Sites Lag Facebook, Google in Ad Targeting
Data insights

News Sites Lag Facebook, Google in Ad Targeting

14y Anna Maria Virzi

News Sites Lag Facebook, Google in Ad Targeting

Pew Research Center also identifies other missed revenue opportunities for news sites. Read More...

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ComScore: Social Universe Still Quickly Expanding
Audience

ComScore: Social Universe Still Quickly Expanding

14y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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Putting the Super Bowl's 2.1M Online Viewers in Context
Data insights

Putting the Super Bowl's 2.1M Online Viewers in Context

14y Zachary Rodgers

Putting the Super Bowl's 2.1M Online Viewers in Co...

How did NBC's online audience stack up against other streamed events? Read More...

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Is Uncontrolled UI Proliferation Hurting Ads on Android?
Data insights

Is Uncontrolled UI Proliferation Hurting Ads on Android?

14y Susan Kuchinskas

Is Uncontrolled UI Proliferation Hurting Ads on An...

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Read More...

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Non-Food Marketers Grab Greater Share of Digital Coupon Space
Data insights

Non-Food Marketers Grab Greater Share of Digital Coupon Space

14y Douglas Quenqua

Non-Food Marketers Grab Greater Share of Digital C...

The number of digital coupon "events" increased by 12.3 percent in 2011. Read More...

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Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
Data insights

Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop

14y Lisa Lacy

Pew: 25% of In-Store Shoppers Use Phones to Compar...

New study examines the mobile research habits of bricks-and-mortar shoppers. Read More...

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Study Shows Rapid Evolution of QR Marketing
Data insights

Study Shows Rapid Evolution of QR Marketing

14y Susan Kuchinskas

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year. Read More...

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Top 20 U.S. Web Properties: Google Surges Past Yahoo
Audience

Top 20 U.S. Web Properties: Google Surges Past Yahoo

14y Anna Maria Virzi

Top 20 U.S. Web Properties: Google Surges Past Yah...

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...

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