Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter
Data insights

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

15y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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U.S. Smartphone Penetration Up 60 Percent in Q4 2010
Data insights

U.S. Smartphone Penetration Up 60 Percent in Q4 2010

15y Jack Marshall

U.S. Smartphone Penetration Up 60 Percent in Q4 20...

Android and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...

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LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

15y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

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Major Video Ad Networks Serve More Ads in December
Data insights

Major Video Ad Networks Serve More Ads in December

15y Jack Marshall

Major Video Ad Networks Serve More Ads in December

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...

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Want This Facebook Offer? Better 'Like' Us First
Data insights

Want This Facebook Offer? Better 'Like' Us First

15y Christopher Heine

Want This Facebook Offer? Better 'Like' Us First

Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Read...

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Tea Partiers Were Most Active Social Site Users in 2010
Data insights

Tea Partiers Were Most Active Social Site Users in 2010

15y Kate Kaye

Tea Partiers Were Most Active Social Site Users in...

Pew Research Center measured political use of Twitter, Facebook before the 2010 elections. Read More...

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Yes, Virginia, There Is a Twitter Self-Serve Ad Platform
Data insights

Yes, Virginia, There Is a Twitter Self-Serve Ad Platform

15y Kate Kaye

Yes, Virginia, There Is a Twitter Self-Serve Ad Pl...

Despite public denials from Twitter, a self-serve ad platform exists, according to people testing the system. Read More...

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What Are the Top 5 Brand Pages on Foursquare?
Data insights

What Are the Top 5 Brand Pages on Foursquare?

15y Anna Maria Virzi

What Are the Top 5 Brand Pages on Foursquare?

You can check in and tune in four out of the five. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Data insights

U.S. Search Ad Spending Sees Strong Growth

15y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Yahoo's Search Share Continues to Fall in December
Data insights

Yahoo's Search Share Continues to Fall in December

15y Jack Marshall

Yahoo's Search Share Continues to Fall in December

Yahoo's share of U.S. searches has fallen while Bing and Google grow. Read More...

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Video Ads Reached Two-Thirds of U.K. Users in November
Data insights

Video Ads Reached Two-Thirds of U.K. Users in November

15y Jack Marshall

Video Ads Reached Two-Thirds of U.K. Users in Nove...

Video ads had greater reach among U.K. users than those in the U.S. over the course of the month. Read More...

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Twitter Advertisers Look For Lead-Gen 'Follows'
Data insights

Twitter Advertisers Look For Lead-Gen 'Follows'

15y Christopher Heine

Twitter Advertisers Look For Lead-Gen 'Follows'

Guided by Google AdWords data, a shopping comparison site has increased its Twitter followers dramatically. Read More...

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Groupon's $6 Billion Secret: Follow Facebook
Data insights

Groupon's $6 Billion Secret: Follow Facebook

15y Christopher Heine

Groupon's $6 Billion Secret: Follow Facebook

Industry vets give ClickZ their takes on Groupon's explosive growth, how it happened, and what it means for the future. Read More...

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December CPC Search Prices Up Versus 2009
Data insights

December CPC Search Prices Up Versus 2009

15y Jack Marshall

December CPC Search Prices Up Versus 2009

Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...

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Quora Booms, But Will Marketers 'Follow'?
Data insights

Quora Booms, But Will Marketers 'Follow'?

15y Christopher Heine

Quora Booms, But Will Marketers 'Follow'?

Social answering service gets a big lift in user sign-ups, while marketers ponder the site's advertising potential. Read More...

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Smartphone Market Share: Android Bypasses Apple
Data insights

Smartphone Market Share: Android Bypasses Apple

15y Anna Maria Virzi

Smartphone Market Share: Android Bypasses Apple

The number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...

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Report: Online Holiday Spending Up by 12% in 2010
Data insights

Report: Online Holiday Spending Up by 12% in 2010

15y Anna Maria Virzi

Report: Online Holiday Spending Up by 12% in 2010

Sales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...

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Top 25 U.S. Online Properties, November 2010
Audience

Top 25 U.S. Online Properties, November 2010

15y Jack Marshall

Top 25 U.S. Online Properties, November 2010

A look at the top 25 online properties in the U.S. during November, ranked by unique users. Read More...

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21 Social Media Predictions and Trends for 2011
Data insights

21 Social Media Predictions and Trends for 2011

15y Erik Qualman

21 Social Media Predictions and Trends for 2011

What companies will thrive or implode? What trends will take off or die? Here's one view. Read More...

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Social Networking: No Longer a Niche Market
Analytics

Social Networking: No Longer a Niche Market

15y Joe Nguyen

Social Networking: No Longer a Niche Market

Marketers that still consider social networking a niche market - it's time to wake up and face the data. Read More...

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Nearly Half U.S. Users View Video Ad in November
Data insights

Nearly Half U.S. Users View Video Ad in November

15y Jack Marshall

Nearly Half U.S. Users View Video Ad in November

Online video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month. Read More...

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The U.S. Leads Global Social Media Adoption, Pew Report Finds
Data insights

The U.S. Leads Global Social Media Adoption, Pew Report Finds

15y Jack Marshall

The U.S. Leads Global Social Media Adoption, Pew R...

Over 40 percent of citizens in the U.S., Poland, Britain, and South Korea claim to make use of such services. Read More...

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Bing Search Share Edges Up in November
Data insights

Bing Search Share Edges Up in November

15y Jack Marshall

Bing Search Share Edges Up in November

Microsoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...

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Holidays Report: Mobile Shoppers Want Coupons
Audience

Holidays Report: Mobile Shoppers Want Coupons

15y Christopher Heine

Holidays Report: Mobile Shoppers Want Coupons

With Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...

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U.S. Mobile Ad Spend Up 138 Percent in 2010
Data insights

U.S. Mobile Ad Spend Up 138 Percent in 2010

15y Jack Marshall

U.S. Mobile Ad Spend Up 138 Percent in 2010

Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...

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Six Percent of U.S. Adults Use Twitter, Pew Research Suggests
Audience

Six Percent of U.S. Adults Use Twitter, Pew Research Suggests

15y Jack Marshall

Six Percent of U.S. Adults Use Twitter, Pew Resear...

African-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...

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November Paid Search CPCs Rose
Data insights

November Paid Search CPCs Rose

15y Jack Marshall

November Paid Search CPCs Rose

The cost of travel and automotive search ads rose considerably in November. Read More...

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