The Utilitarian Life of the Mobile Internet
Data insights

The Utilitarian Life of the Mobile Internet

21y Enid Burns

The Utilitarian Life of the Mobile Internet

The mobile Internet population uses the Web in utilitarian ways. Read More...

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eBay Rules Sponsored Links
Ad Industry Metrics

eBay Rules Sponsored Links

21y Enid Burns

eBay Rules Sponsored Links

Retail goods and Web media hold the highest market share in sponsored links with a substantial volume of impressions. Read More...

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TNS Unveils First-Half Numbers, Top 50 Advertisers for June
Ad Industry Metrics

TNS Unveils First-Half Numbers, Top 50 Advertisers for June

21y rumo

TNS Unveils First-Half Numbers, Top 50 Advertisers...

Online ad spend trails estimates for the year, but powerhouse sectors like telecom, media, and Internet phone providers show substantial growth. Read ...

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Marketers Fret Over Deliverability
Ad Industry Metrics

Marketers Fret Over Deliverability

21y Enid Burns

Marketers Fret Over Deliverability

As the number of per month e-mail campaigns grows, marketers face deliverability fears. Read More...

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Interactive Television Market Grows
Audience

Interactive Television Market Grows

21y Enid Burns

Interactive Television Market Grows

Interactive television will create revenue opportunities in TV-based gaming, television commerce, and interactive or direct response advertising as th...

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Teen, College Students Are Most Active Cell Phone Users
Data insights

Teen, College Students Are Most Active Cell Phone Users

21y Enid Burns

Teen, College Students Are Most Active Cell Phone ...

College students and teens are most active on their cell phones, both use data services in addition to voice. Read More...

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Men are Media Hogs
Audience

Men are Media Hogs

21y Enid Burns

Men are Media Hogs

Men consume more media -- in all forms -- than women. Read More

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Women of Color Research Products Online
Audience

Women of Color Research Products Online

21y Enid Burns

Women of Color Research Products Online

African-American women use the Web to research products and influence decisions. Read More...

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Instant Messenger Services Brace for Google's Entry
Audience

Instant Messenger Services Brace for Google's Entry

21y Enid Burns

Instant Messenger Services Brace for Google's Entr...

Google Talk enters the instant messenger space at a time when IM client market share diminishes. Read More...

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Consumers Shopping Online For Cell Phone Plans
Data insights

Consumers Shopping Online For Cell Phone Plans

21y Sean Michael Kerner

Consumers Shopping Online For Cell Phone Plans

Though consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites. Read More...

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How Do the Search Engines Stack Up?
Audience

How Do the Search Engines Stack Up?

21y Enid Burns

How Do the Search Engines Stack Up?

While shopping and classifieds are the most common search terms across all search engines, each engine has characteristic strengths. Read More...

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The Deadly Duo: Spam and Viruses, July 2005
Data insights

The Deadly Duo: Spam and Viruses, July 2005

21y Sean Michael Kerner

The Deadly Duo: Spam and Viruses, July 2005

The summer vacation season is an opportune time for phishing; while many are taking summer vacations, viruses aren’t. Read More...

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More Than a Quarter of Web Marketers 'Flying Blind'
Ad Industry Metrics

More Than a Quarter of Web Marketers 'Flying Blind'

21y Sean Michael Kerner

More Than a Quarter of Web Marketers 'Flying Blind...

Marketers understand the importance of measuring marketing performance, though many haven't developed a meaningful metrics framework to see success ra...

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Blog Readers Spend More Time and Money Online
Audience

Blog Readers Spend More Time and Money Online

21y Sean Michael Kerner

Blog Readers Spend More Time and Money Online

The blogosphere is big and its users spend more time and money online than the online population that doesn't read them. Read More...

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Digital Audio Player Adoption To Decline In 2006
Audience

Digital Audio Player Adoption To Decline In 2006

21y Sean Michael Kerner

Digital Audio Player Adoption To Decline In 2006

Installed base of digital audio players will continue to increase, but new unit growth will begin to decline next year. Read More...

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For Retailers, It's Already Xmas
Audience

For Retailers, It's Already Xmas

21y Sean Michael Kerner

For Retailers, It's Already Xmas

Repeat customers will be targeted with a barrage of incentives to spend more this holiday season. Read More...

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Who's Using RSS
Audience

Who's Using RSS

21y Sean Michael Kerner

Who's Using RSS

Marketers are interested in RSS, but few North American adults currently use it. Read More...

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Top 50 Advertisers by Media Value in June, 2005
Ad Industry Metrics

Top 50 Advertisers by Media Value in June, 2005

21y rumo

Top 50 Advertisers by Media Value in June, 2005

Top 50 Advertisers by Media Value in June, 2005. Read More...

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Craigslist Grows Fast in Local Markets
Audience

Craigslist Grows Fast in Local Markets

21y Sean Michael Kerner

Craigslist Grows Fast in Local Markets

Craigslist, the bare-bones yet increasingly popular online classifieds site, is rapidly growing market share. Read More...

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Teen Use Of Web, Online Technologies Growing
Audience

Teen Use Of Web, Online Technologies Growing

21y Sean Michael Kerner

Teen Use Of Web, Online Technologies Growing

More teenagers are going online, and they're doing more while they're there. Read More...

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Going On Vacation? Pack Your Laptop
Data insights

Going On Vacation? Pack Your Laptop

21y Sean Michael Kerner

Going On Vacation? Pack Your Laptop

Travelers are taking laptops everywhere, even on vacation. Read More...

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Internet Activity Index Identifies Cyclical Usage
Audience

Internet Activity Index Identifies Cyclical Usage

21y Enid Burns

Internet Activity Index Identifies Cyclical Usage

June's Internet Activity Index tracks consistency and seasonality in online usage. Read More...

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European Search Marketing to Grow Through 2007
Ad Industry Metrics

European Search Marketing to Grow Through 2007

21y Enid Burns

European Search Marketing to Grow Through 2007

Search engine marketing is set to reach three billion euros by 2010. Read More...

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Hispanic Online Users Adopt Broadband
Audience

Hispanic Online Users Adopt Broadband

21y Enid Burns

Hispanic Online Users Adopt Broadband

Half of Hispanic online users have home broadband, 14 percent installed it in the past six months. Read More...

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The Deadly Duo: Spam and Viruses, June 2005
Data insights

The Deadly Duo: Spam and Viruses, June 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, June 2005

Spam up, viruses down as summer begins. Read More

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Firefox Market Share Falters
Audience

Firefox Market Share Falters

21y Enid Burns

Firefox Market Share Falters

Firefox holds its own, but still owns less than 10 percent of browser share. Read More...

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Wireless Users Want Local Content
Data insights

Wireless Users Want Local Content

21y Enid Burns

Wireless Users Want Local Content

Wireless users prefer local alerts to next generation wireless service. Read More...

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