Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View article59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleAdvertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleA new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleBy 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleAlmost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...
View articleNovember 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleOutcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up...
View articleNew study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleOverall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all...
View articleHere's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...
View articleGroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Read More...
View articleOnline holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...
View articleConsumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...
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