The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran
Acquisition

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

12y Nathan Richter

The iPhone 6 Announcement Through the Eyes of an E...

When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...

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Instagram ad function goes live
Acquisition

Instagram ad function goes live

12y Huw Jenkins

Instagram ad function goes live

Sponsored photos and videos have begun trickling down Instagram-users' feeds, following the roll-out of a new advertising function on the social tool....

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Marketing fail: MADE accidentally sends 'YES' email
Acquisition

Marketing fail: MADE accidentally sends 'YES' email

12y Leighann Morris

Marketing fail: MADE accidentally sends 'YES' emai...

At Dot Rising, we think that this "accidental" 'Yes' email sent out by MADE this morning was a deliberate ploy to attract attention. Nothing gets past...

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£5m Just Eat 'mini fist pump' campaign to celebrate beauty of takeaway
Acquisition

£5m Just Eat 'mini fist pump' campaign to celebrate beauty of takeaway

12y Huw Jenkins

£5m Just Eat 'mini fist pump' campaign to celebrat...

The new campaign titled “mini fist pump” looks to celebrate the small victories in life - especially the euphoric satisfaction when the door bell ring...

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How Burberry and Topshop ruled social at LFW
Acquisition

How Burberry and Topshop ruled social at LFW

12y Huw Jenkins

How Burberry and Topshop ruled social at LFW

Both Burberry and Topshop are well versed in pushing digital innovation within their social and creative strategies – so what did they do to at last w...

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Who is winning the social referendum?: The essential figures
Acquisition

Who is winning the social referendum?: The essential figures

12y Leighann Morris

Who is winning the social referendum?: The essenti...

The Scottish referendum could prove another landmark in the influence of the likes of Facebook and Twitter on debate, writes Rory Cellan-Jones. Read M...

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Conversion Rate Optimization: The Biggest Failure on the Web?
Acquisition

Conversion Rate Optimization: The Biggest Failure on the Web?

12y Tim Ash

Conversion Rate Optimization: The Biggest Failure ...

Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...

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Topshop launches Instagram & Facebook powered social catwalk
Acquisition

Topshop launches Instagram & Facebook powered social catwalk

12y Leighann Morris

Topshop launches Instagram & Facebook powered ...

Digitial leader Topshop has launched its Spring/Summer 2015 collection on Facebook and Instagram, accompanied by an interactive triple-screen installa...

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Crocs stomps into kid-app territory
Acquisition

Crocs stomps into kid-app territory

12y Leighann Morris

Crocs stomps into kid-app territory

Kid-apps seem to be on the rise. The latest: Children can now scan a charm on their Crocs, to unlock interactive games and characters. Read More...

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Tesco and Coca-Cola team for digital recycling campaign
Acquisition

Tesco and Coca-Cola team for digital recycling campaign

12y Huw Jenkins

Tesco and Coca-Cola team for digital recycling cam...

Tesco and Coca-Cola are urging consumers to “pledge, play and recycle” in a push to educate and boost out-of-home recycling figures. Read More...

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Is it a bird? No, it's a flying Jaguar
Acquisition

Is it a bird? No, it's a flying Jaguar

12y Huw Jenkins

Is it a bird? No, it's a flying Jaguar

Perhaps providing a glimpse into the future of London's airspace, a flying Jaguar flew across the capital to promote the launch of the British car-mak...

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Nissan creates ad 7 mins after #RoyalBaby no. 2 announcement
Acquisition

Nissan creates ad 7 mins after #RoyalBaby no. 2 announcement

12y Leighann Morris

Nissan creates ad 7 mins after #RoyalBaby no. 2 an...

How is this possible?! Nissan has produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Camb...

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Tweet-activated London bus stops vendor Walkers crisps
Acquisition

Tweet-activated London bus stops vendor Walkers crisps

12y Huw Jenkins

Tweet-activated London bus stops vendor Walkers cr...

Shelters in Clapham Junction and two in Oxford Street have been transformed and modified to dish out free packets of crisps when triggered by the @Wal...

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The rise of taxi campaigning: #NeverMissATrick
Acquisition

The rise of taxi campaigning: #NeverMissATrick

12y Leighann Morris

The rise of taxi campaigning: #NeverMissATrick

Recently, we've noticed brands combining digital with outdoor and interactive campaigning. The latest is French Connection's #NeverMissATrick campaign...

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Magnum beacon tech getting Londoners together for ice cream
Acquisition

Magnum beacon tech getting Londoners together for ice cream

12y Huw Jenkins

Magnum beacon tech getting Londoners together for ...

The M-Pulse app uses beacon technology to help Londoners find their friends, find a retailer and encourage a union fit for ice cream – all to celebrat...

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Guinness Africa tunes into Kanye West for #MADEOFBLACK ad
Acquisition

Guinness Africa tunes into Kanye West for #MADEOFBLACK ad

12y Huw Jenkins

Guinness Africa tunes into Kanye West for #MADEOFB...

Guinness Africa's latest campaign has launched. Directed by Sam Brown through Rogue Films, the two-minute long clip features Kanye West's 'Black Skinh...

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Old Spice guy too smooth for ALS Ice Bucket Challenge
Acquisition

Old Spice guy too smooth for ALS Ice Bucket Challenge

12y Huw Jenkins

Old Spice guy too smooth for ALS Ice Bucket Challe...

Despite gladly accepting the ALS-challenge, the Old Spice guy seems to be impervious to the damp due to his "perfectly toned man muscles" which "viole...

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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter
Acquisition

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

12y Tim Ash

Converting on Facebook: Why Losing Like-Gate Doesn...

Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...

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McAppy: Digital overhaul complete with food-ordering app
Acquisition

McAppy: Digital overhaul complete with food-ordering app

12y Huw Jenkins

McAppy: Digital overhaul complete with food-orderi...

As if McDonald’s couldn’t be more tantalisingly convenient, its latest digital update is offering burger-hunters a new food-ordering app, in a bid to ...

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Is this the end of the paper receipt?
Acquisition

Is this the end of the paper receipt?

12y Huw Jenkins

Is this the end of the paper receipt?

As the digital world continues its uncompromising consumption of commerce, the end of the paper receipt could be nigh, as a Kickstarter campaign seeks...

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Net-a-Porter launches real-time sales trending campaign
Acquisition

Net-a-Porter launches real-time sales trending campaign

12y Huw Jenkins

Net-a-Porter launches real-time sales trending cam...

The luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time....

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Levi's target gen-selfie with trendy ecommerce site
Acquisition

Levi's target gen-selfie with trendy ecommerce site

12y Huw Jenkins

Levi's target gen-selfie with trendy ecommerce sit...

Levi’s are tapping into the image conscious Millennial market by constructing an arty user-populated site, showcasing how people #LiveInLevis. Read Mo...

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Strange Ronaldo smile enhancer ad goes viral
Acquisition

Strange Ronaldo smile enhancer ad goes viral

12y Huw Jenkins

Strange Ronaldo smile enhancer ad goes viral

Japan is world-renowned for producing odd adverts and this latest offering, promoting Pao Facial Fitness device, is no exception. Read More...

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Puma uses Twitter's 'flock to unlock' feature to promote TV campaign
Acquisition

Puma uses Twitter's 'flock to unlock' feature to promote TV campaign

12y Huw Jenkins

Puma uses Twitter's 'flock to unlock' feature to p...

Puma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to ...

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What Visitors Want: 13 Tools for Collecting Feedback on Your Site
Acquisition

What Visitors Want: 13 Tools for Collecting Feedback on Your Site

12y Tim Ash

What Visitors Want: 13 Tools for Collecting Feedba...

One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow y...

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Londoners, fancy a free cab ride with Heineken?
Acquisition

Londoners, fancy a free cab ride with Heineken?

12y Huw Jenkins

Londoners, fancy a free cab ride with Heineken?

Heineken has teamed up with Star Cabs to offer lucky punters a stagger-free ride across London - all you need to do is buy a pint and download an app....

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Innovative Malibu campaign creates summer dialogue through mobile targeting
Acquisition

Innovative Malibu campaign creates summer dialogue through mobile targeting

12y Huw Jenkins

Innovative Malibu campaign creates summer dialogue...

Using a combination of Millennial Media’s data and video technologies, Malibu will be able to target men and women in the UK aged 18-34, across music ...

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