4 of July's best social campaigns
Acquisition

4 of July's best social campaigns

12y Huw Jenkins

4 of July's best social campaigns

Brands must buzz like bees on social media to be seen and heard, many campaigns have infiltrated popular social tools this month - here are some of th...

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Unlock movies with Grolsch's bluetooth beacon bottle caps
Acquisition

Unlock movies with Grolsch's bluetooth beacon bottle caps

12y Huw Jenkins

Unlock movies with Grolsch's bluetooth beacon bott...

The ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped...

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Shark attack in North London!
Acquisition

Shark attack in North London!

12y Huw Jenkins

Shark attack in North London!

Fortunately for the shoppers and staff at the fishmongers, this wasn’t a real shark – but a stunt dreamed up by special effects producers at Syfy to c...

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To Trigger or Target; That Is the Question
Acquisition

To Trigger or Target; That Is the Question

12y Nathan Richter

To Trigger or Target; That Is the Question

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...

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Celebrating the Commonwealth: The best creative campaigns
Acquisition

Celebrating the Commonwealth: The best creative campaigns

12y Huw Jenkins

Celebrating the Commonwealth: The best creative ca...

To celebrate the opening of the much anticipated Glasgow 2014 Commonwealth Games we've taken a look at some of the best creative output from across t...

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Sunlight-activated digital coupon to promote sunscreen
Acquisition

Sunlight-activated digital coupon to promote sunscreen

12y Huw Jenkins

Sunlight-activated digital coupon to promote sunsc...

Zealios is to launch an online app - that heats up when the sun’s out – activating a digital discount coupon for its range of products. Read More...

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Brands react to Prince George's first birthday
Acquisition

Brands react to Prince George's first birthday

12y Huw Jenkins

Brands react to Prince George's first birthday

A nation celebrates the first birthday of its future monarch - so naturally brands want in on the action. Read More...

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The best Twitter reactions to the new Airbnb logo
Acquisition

The best Twitter reactions to the new Airbnb logo

12y Leighann Morris

The best Twitter reactions to the new Airbnb logo

Airbnb, the popular room sharing website, have unveiled their new logo, and the internet - as always - has some opinions on it. Read More...

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Are you happier without Facebook? 18,000 slam door on tool for 99 days in counter-experiment
Acquisition

Are you happier without Facebook? 18,000 slam door on tool for 99 days in c...

12y Huw Jenkins

Are you happier without Facebook? 18,000 slam door...

In response to Facebook's creepy mood experiment involving some 700,000 unwitting users, a new initiative has launched an experiment of its own -- det...

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Cloud Atlas author embraces Twitter to tease audience and promote upcoming novel
Acquisition

Cloud Atlas author embraces Twitter to tease audience and promote upcoming ...

12y Huw Jenkins

Cloud Atlas author embraces Twitter to tease audie...

David Mitchell - the writer behind the beautifully disjointed Cloud Atlas - will release 140-character sized chunks of a new short story through Twitt...

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Heineken launches ‘real-time’ discovery night-out Twitter service, @wherenext
Acquisition

Heineken launches ‘real-time’ discovery night-out Twitter service, @wherene...

12y Leighann Morris

Heineken launches ‘real-time’ discovery night-out ...

Heineken is letting city dwellers worldwide plan their nights out directly from Twitter using real-time location-based social activity to recommend wh...

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Proud Whopper: What's inside Burger King's latest viral?
Acquisition

Proud Whopper: What's inside Burger King's latest viral?

12y Huw Jenkins

Proud Whopper: What's inside Burger King's latest ...

At this years San Francisco Gay Pride 2014, Burger King introduced a new burger: the Proud Whopper. Watch the Proud Whopper unwrap for the big reveal....

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iPads and targeted marketing pushing Burberry profits up 12%
Acquisition

iPads and targeted marketing pushing Burberry profits up 12%

12y Huw Jenkins

iPads and targeted marketing pushing Burberry prof...

Total revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad ...

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Brands react to Germany's historic World Cup triumph
Acquisition

Brands react to Germany's historic World Cup triumph

12y Huw Jenkins

Brands react to Germany's historic World Cup trium...

Brazil's defeat was eye-watering. Alas, all sporting fails must have a silver-branded lining. Read More...

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Clever digital marketing: Domino's Pizza Mogul
Acquisition

Clever digital marketing: Domino's Pizza Mogul

12y Leighann Morris

Clever digital marketing: Domino's Pizza Mogul

Pizza Mogul is a new app campaign by Domino's, which allows users to design their own pizza, share it across social networks, and make a percentage of...

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Increase Your Site Conversions With the Right Color
Acquisition

Increase Your Site Conversions With the Right Color

12y Tim Ash

Increase Your Site Conversions With the Right Colo...

The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you...

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#Wimbledon: Djokovic's sponsors celebrate on Twitter
Acquisition

#Wimbledon: Djokovic's sponsors celebrate on Twitter

12y Katy Menczer

#Wimbledon: Djokovic's sponsors celebrate on Twitt...

Not only was Novak Djokovic’s dramatic five-set victory on Sunday exciting for tennis fans - it was also a great showcase for the champion's sponsors,...

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Acing Your Back-to-School Strategy
Acquisition

Acing Your Back-to-School Strategy

12y Nathan Richter

Acing Your Back-to-School Strategy

The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...

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5 best branded Vines from Brazil World Cup 2014
Acquisition

5 best branded Vines from Brazil World Cup 2014

12y Leighann Morris

5 best branded Vines from Brazil World Cup 2014

Brazil 2014 is the first social video World Cup, so let's take a look at the top 5 best branded Vines so far. Read More...

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Brands beware: Best reactions to VH1 #AskThicke social fail
Acquisition

Brands beware: Best reactions to VH1 #AskThicke social fail

12y Huw Jenkins

Brands beware: Best reactions to VH1 #AskThicke so...

The pop world's poster boy of misogyny, famous for demoting female equality by roughly two centuries, was slaughtered on Twitter during a social campa...

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Mattesons post 'official meat taster' job ad for Luis Suárez - no really!
Acquisition

Mattesons post 'official meat taster' job ad for Luis Suárez - no really!

12y Huw Jenkins

Mattesons post 'official meat taster' job ad for L...

Following an exciting market reaction to Luis Suárez's masticated departure from the World Cup, Matteson's has joined the flood of Suárez-affixed reac...

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Cross-screen Bulmers ad uses Microsoft ID tech
Acquisition

Cross-screen Bulmers ad uses Microsoft ID tech

12y Huw Jenkins

Cross-screen Bulmers ad uses Microsoft ID tech

Bulmers, the fruity refreshment, has released a groundbreaking UK campaign using new Microsoft technology that ensures people never see the same ad tw...

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Dolly Parton (tribute) rescues broken down Glasto-bound travellers in Greenflag stunt
Acquisition

Dolly Parton (tribute) rescues broken down Glasto-bound travellers in Green...

12y Huw Jenkins

Dolly Parton (tribute) rescues broken down Glasto-...

Working nine to five saving up money for your Glastonbury ticket then breaking down en route to the festival would be earth shattering – enter Dolly P...

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What's viral? HelloFlo's 'Full Moon Party' ad
Acquisition

What's viral? HelloFlo's 'Full Moon Party' ad

12y Leighann Morris

What's viral? HelloFlo's 'Full Moon Party' ad

HelloFlo's hilarious fake period video has had over 20 million views since it went live last week. Read More...

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Top 5 brand reactions to Luis Suarez's World Cup "biting incident"
Acquisition

Top 5 brand reactions to Luis Suarez's World Cup "biting incident"

12y Leighann Morris

Top 5 brand reactions to Luis Suarez's World Cup "...

Even if you don't like football, or the World Cup, you will have heard about Luis Suarez's "biting incident" - because it is INSANE. Here are our top ...

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Using Customer Stories to Build Trust and Increase Conversions
Acquisition

Using Customer Stories to Build Trust and Increase Conversions

12y Tim Ash

Using Customer Stories to Build Trust and Increase...

User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...

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Cannes mobile winner case study: Nivea
Acquisition

Cannes mobile winner case study: Nivea

12y Leighann Morris

Cannes mobile winner case study: Nivea

Nivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well. Read More...

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