How-to guides, buyer’s guides and other practical content can be a very effective marketing tactic for online retailers, if used well. In this ...
View articleLast week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. If you missed it, it’s ...
View articleMore smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester. Read More...
View articleMost ecommerce professionals will admit that there are ways in which their website user experience can be improved, and in many cases there are some e...
View articleSmart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleIt’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can ...
View articleThe best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleWith the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...
View articlePinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was originally known as the...
View articleSo yesterday was Amazon Prime Day, an event more celebrated in the Barber household than yours truly’s birthday. The invention of Amazon Prime a...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleLast year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleA new report into the accessibility and usability of 10 top travel websites, released by digital user experience agency Sigma, shows that many travel ...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleOne short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...
View articleAmazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleWhen Paul Clarke, Director of Technology at Ocado said last year that he saw himself as not only the company’s IT boss but also as the head of a high-...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleRecently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
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