One thing that's sure to make an email message stand out is groundbreaking, eye-popping creative. Kim tells you how to propel your thinking into creat...
View articlePlain-text versus HTML and rich media email. It's an ongoing debate. Sure, sometimes plain-text delivery is best. But sometimes it pays to be rich. Re...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleOver the past year, Heidi's tried to help you learn about email marketing through a number of case studies. Now it's time for her to share what she's ...
View articleOr was it? Kim reflects on the past year in email marketing and all that has changed, comparing then to now in click-through rates, HTML mailings, sub...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleJust in time for the holidays, Heidi's here with an email marketing success story to warm the heart. Read More...
View articleCompanies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Read More...
View articleResponsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleWe all know how cost-effective email is compared with direct mail. So it makes sense for a retailer with a substantial direct mail list to want to get...
View articleTesting is the mantra of the email marketing world, and there are so many variables to be tested. Here's an element that hasn't received much attentio...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleAs much as we've all come to depend on email, when it's really important, a follow-up phone call is always a good idea to avoid expensive missed messa...
View articleIn the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...
View articleHow do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleAfter consumers have signed up for your mailing list, they expect to receive relevant, timely messages. But determining what's relevant isn't always e...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleThe holidays can present opportunities for email marketers to get a boost in their response rates due to seasonality conditions. Or not. Kim tells you...
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