If you've got an online retail site and publish an email newsletter, the idea is to sell and/or convert, right? Those lucky enough to have staff and d...
View articleNintendo scrubbed its existing database to identify the ages of the individuals, then got parental permission for each existing and future member. The...
View articleOpt-in email sounds like an advertiser's dream: thousands of people who have asked to receive sales information. But the term "opt-in" is almost never...
View articleWe already know we need to place emphasis on service and value in order to get that loyalty momentum going, meaning that things like timely delivery o...
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleOf all the applications spawned on the Internet, email is the most pervasive. Its ubiquitousness surpasses phone, fax, postal, and express delivery se...
View articleCustomer loyalty. A coveted treasure we all strive for. What's the best way to achieve it, and where does it come from? A good portion of it stems fro...
View articleEmail marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...
View articleA Wall Street Journal Report article last week reported that the U.S. Postal Service announced plans for a new email service that would merge online a...
View articleThe Internet, especially its e-mail and other text-based messaging components, are now the most popular tools people around the world use to communica...
View articleWhat would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...
View articleThere are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...
View articleThis week's article is an extension of last week's "You Had Me at Hello," an article about welcome letters. The way we begin the dialogue with our cus...
View articleA viral marketing campaign can be used to acquire new customers, but often the underlying goal is simply to learn more about how viral marketing works...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articleHere's a Flash campaign for Opus2 Direct by Interactivebyte. It's not just cool, what's notable is its information-gathering capability achieved by tr...
View articleTesting multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...
View articleAquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...
View articleKim is a testing junkie. Email tests, that is. Those helpful little cells of knowledge in which you split this, segment that, add this, take out that....
View articleThe newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect,...
View articleWhat does it take to get email newsletter click-through rates of close to 30 percent? From unique visitors, no less? And what does it take to get tota...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleThis week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
View articleDue to the ever-growing inbox deluge, email recipients of the future are bound to tune out more and more. So we need to experiment, stay on the cuttin...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleFinally, direct marketing is cool because Internet marketers are direct marketers whether they realize it or not. Onliners are just getting hip to "sp...
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