Feeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleLast summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleChris has some advice for email marketers. He likes to see a person's name in the address line, an evocative subject line, a sense of humor. It's alwa...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleDigital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. Read More...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleWe've spent a good deal of time reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and...
View article"A well-written sales letter is an amalgam of sales psychology, word manipulation, and mechanical application." Truer words were never spoken. When it...
View articleKim dives into one of the most powerful components of an email promotion: The subject line. Think of the subject line as the teaser on your email’s vi...
View articleMore on e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. Businesspeople, deluged by hundreds of e-drivel daily,...
View articleAsk just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is t...
View articleIn the rush to maximize sales during the holiday season, a lot of e-commerce companies appear to be sending out promotional emails much more frequentl...
View articleBob Dorf tells you about e-mailitis, e-bola of the Internet age, clear cause and symptoms, yet no cure in sight. The e-mail e-pidemic (sorry) rocking ...
View articleRemember the 1970’s TV commercial with the woman touting the virtues of Faberge Organics shampoo? "...And I told two friends about it. Then they told ...
View articleLooking into the online future is a dangerous thing to do. But sometimes Nick feels the need to stick his neck out and open his big mouth. Here's his ...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleNick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
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