Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...
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View articleA Q&A with David Daniels, an e-mail marketing consultant, on connected marketing, Facebook Messages, and more. Read More...
View articleSocial media giant says its new messaging platform will not add to the rich stream of user data that informs Facebook.com ad placements. Read More...
View articleThree of the most common reputation issues that marketers encounter during this time and some simple checks you should do to be sure your holiday e-ma...
View articleAre you working on these basics before you pursue the next new thing in e-mail marketing? Read More...
View articleFive tactics to consider as you finish this year's mailings. Read More...
View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
View articleThe typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Read More...
View articleE-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Read More...
View articleEase into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...
View articleThe buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help...
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