Designing B2B E-Mail for Deliverability
Email

Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there's any trouble. Read More...

View article
Designing B2B E-Mail for Deliverability
Email

Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there’s any trouble. Read More...

View article
Is E-Mail an Art or a Science?
Email

Is E-Mail an Art or a Science?

20y Jeanniey Mullen

Is E-Mail an Art or a Science?

Which side of the debate do you fall on? Read More

View article
Deliverability:A Challenge for 8 of 10 Marketers
Email

Deliverability:A Challenge for 8 of 10 Marketers

20y Kirill Popov and Loren McDonald

Deliverability:A Challenge for 8 of 10 Marketers

What are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...

View article
Email Transmit
Email

Email Transmit

20y Team ClickZ

Email Transmit

Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more adv...

View article
Political Candidates, Known Spammers and CAN-SPAM, Part 2
Email

Political Candidates, Known Spammers and CAN-SPAM, Part 2

20y Jeanne Jennings

Political Candidates, Known Spammers and CAN-SPAM,...

Ignorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. R...

View article
Marketing Budget Allocation: Follow the Money
Email

Marketing Budget Allocation: Follow the Money

20y Al DiGuido

Marketing Budget Allocation: Follow the Money

It’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Read More...

View article
Notes From the E-Mail Field
Email

Notes From the E-Mail Field

20y Karen Gedney

Notes From the E-Mail Field

Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...

View article
Reasonable Spread
Email

Reasonable Spread

20y Team ClickZ

Reasonable Spread

Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Read More...

View article
E-Mail Is About Awareness
Email

E-Mail Is About Awareness

20y Jeanniey Mullen

E-Mail Is About Awareness

How to conduct an e-mailmarketing campaign awareness review. Read More...

View article
Interactive.Com
Email

Interactive.Com

20y Team ClickZ

Interactive.Com

Interactive.Com offers three modules, available separately or all together: marketing, sales, and customer service. Read More...

View article
E-Mail Deliverability’s Future: Total Transparency
Email

E-Mail Deliverability’s Future: Total Transparency

20y Kirill Popov and Loren McDonald

E-Mail Deliverability’s Future: Total Transparency

E-mail’s come a long way since the bad old days. Read More...

View article
Political Candidates, Known Spammers, and CAN-SPAM, Part 1
Email

Political Candidates, Known Spammers, and CAN-SPAM, Part 1

20y Jeanne Jennings

Political Candidates, Known Spammers, and CAN-SPAM...

Shouldn’t political groups and candidates be held to the same e-mail standards you are as a commercial e-mail sender? First in a two-part series. Read...

View article
How Good Is Goodmail?
Email

How Good Is Goodmail?

20y Derek Harding

How Good Is Goodmail?

The pros and cons of Goodmail's paid e-mail delivery system. Read More

View article
E-Mail Help for a Help Desk Company
Email

E-Mail Help for a Help Desk Company

20y Karen Gedney

E-Mail Help for a Help Desk Company

A case study for moving more of B2B marketing to e-mail. Read More...

View article
The E-Mail Marketing Success Forecast
Email

The E-Mail Marketing Success Forecast

20y Jeanniey Mullen

The E-Mail Marketing Success Forecast

Twelve questions that forecast e-mail success in 2006. Read More...

View article
The Deadly Duo: Spam and Viruses, February 2006
Data insights

The Deadly Duo: Spam and Viruses, February 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, February 2006

An anti-spam working group releases its first metrics on abusive e-mail; personalized malware hits the market. Read More...

View article
Mapping the E-Mail Deliverability Chain
Email

Mapping the E-Mail Deliverability Chain

20y Kirill Popov and Loren McDonald

Mapping the E-Mail Deliverability Chain

There are no fewer than 20 hurdles standing between the "send" button and your recipients’ inboxes. Read More...

View article
Inbox Competition Calls for Testing
Data insights

Inbox Competition Calls for Testing

20y Enid Burns

Inbox Competition Calls for Testing

Friday continues to be the recommended day to send e-mail newsletters and campaigns, but testing will reveal the most favorable day for each individua...

View article
Four Professional Tools for Great E-Mail Newsletters
Email

Four Professional Tools for Great E-Mail Newsletters

20y Jeanne Jennings

Four Professional Tools for Great E-Mail Newslette...

Are you an accidental publisher? Read More...

View article
Data Held Hostage
Email

Data Held Hostage

20y Al DiGuido

Data Held Hostage

A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Read More...

View article
Getting Personal With Newsletters
Email

Getting Personal With Newsletters

20y Karen Gedney

Getting Personal With Newsletters

Mixing business and personal information in your B2B e-newsletter can pay off. Read More...

View article
Ezemail
Email

Ezemail

20y Team ClickZ

Ezemail

Ezemail allows you to create, deliver, and track your campaigns. Read More

View article
Most Opt-In E-Mail Sent to Web-Based Accounts
Data insights

Most Opt-In E-Mail Sent to Web-Based Accounts

20y Enid Burns

Most Opt-In E-Mail Sent to Web-Based Accounts

Many Internet users sign up for opt-in mailings with a Yahoo!, Hotmail or other Web-based accounts. Read More...

View article
Merging Acquisition and Retention E-Mail
Email

Merging Acquisition and Retention E-Mail

20y Jeanniey Mullen

Merging Acquisition and Retention E-Mail

Five facts you need to know. Read More

View article
AOL Delivery: With and Without Goodmail
Email

AOL Delivery: With and Without Goodmail

20y Kirill Popov and Loren McDonald

AOL Delivery: With and Without Goodmail

Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Read More...

View article
What to Test… and What Not to Test
Email

What to Test… and What Not to Test

20y Jeanne Jennings

What to Test… and What Not to Test

Sure, you should test e-mail campaigns and newsletters. But not every little change warrants the effort. "Do" and "don’t bother" testing scenarios. Re...

View article
1 59 60 61 62 63 113