Email customization creates a data rich information resource that marketers should utilize more often to help effectively communicate with consumers a...
View articleSuccessfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...
View articleGoogle was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...
View articleJust in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleNetworking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View articleIn the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleOver 160 trillion instant messages will be sent by 2019, according to research from Juniper. Read More...
View articleBy integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Read Mo...
View articleIn part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...
View articleMillennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit t...
View articleThe Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...
View articleToday marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleWhile happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleFollowing a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
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