In the sixth of a multi-part series, Alexis Gutzman outlines the features to look for when selecting a newsletter service. Read More...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleThose not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client o...
View articlePersonalization has made so much progress in the last few years that it seems we’re nearly back to where we began. Read More...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleIn the fifth of a multi-part series, Alexis Gutzman reviews four newsletter-mailing solutions and discusses the finer points of creating and sending a...
View articleIt's a crazy world, but there are a few things Chris is certain about. Read More...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
View articleHow can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...
View articleIn economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleIn the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleWith Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleIn the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...
View articleTinkering with reporting, timing, day of week, subject lines, offer complexity, or execution? Whether you need tips or just some inspiration, check ou...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleMarketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...
View articleAlexis Gutzman gives an in-depth walk-through on how to start your own newsletter. Part one of a multi-part series. Read More...
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