PSA org to use social sites in over half of its 50 campaigns this year. Read More...
View articleValentine's Day app lets men solicit feedback on what they should do for that special someone. Read More...
View articleAcquisition is Break's first major expansion into editorial gaming sites. Read More...
View articleAs Toyota tries to limit brand damage created by recent recalls through digital media like ads and video, the auto firm is also battling competitors t...
View articleYahoo is testing new search ad targeting and placements on its search site. Read More...
View articleCEO's departure follows few decisive measures to reposition MySpace as an entertainment portal. Read More...
View articleMicrosoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise. Read More...
View articleThe vast majority of advertisers embraced social media this year to give audiences a preview of their Super Bowl ad. Read More...
View articleThe interactive agency's top media exec had handled strategy for CapitalOne, Victoria's Secret, and others. Read More...
View articleHomeAway and E*Trade parlay expensive TV spots into "fans" and "followers." Read More...
View articleThe site is testing in-stream audio ads through a partnership with online radio ad network TargetSpot, hoping not to alienate users. Read More...
View articleDeal is latest in a string of agreements Microsoft has struck with holding companies. Read More...
View articleJanuary's top U.S. search terms by search volume from Hitwise. Read More...
View articleSponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. Read More...
View articleHow to calculate effective CPA and help your media plan. Read More...
View articleCEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Read More...
View articleSocial network accounts for 40 percent of page views from U.K. mobile devices. Read More...
View articleAdds Nielsen data based on Zip codes and other offline household information. Read More...
View articleFour-year agreement is kaput in possible blow to Microsoft's ad representation ambitions. Read More...
View articlePreviewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Read More...
View articleMany brands forking over big TV bucks haven't integrated efforts into social sites. Read More...
View articleA research effort meant to find a replacement for pre-roll online video ads actually validates them. Read More...
View articleAfter consolidating digital music sales teams, MTV has begun to focus in earnest on brand marketers. Read More...
View articleEx-Googler David Eun will replace Bill Wilson as the president of Media and Studios at AOL. Read More...
View articleJust 4 percent of teens say they blog, according to the Pew Internet and American Life Project. Read More...
View articleYahoo sold off HotJobs to Monster Worldwide, and believes its separate traffic deal with Monster will benefit its newspaper consortium partners. Read ...
View articleTurboTax has launched a new social media application that connects people with others who have already filed their taxes. Read More...
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