How Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch. Read More...
View articleIncreased display ad sales and slowing subscriber losses provide brand with silver linings. Read More...
View articleSubscriptions and advertising support should coexist, says CEO of News Corp.'s digital business, Jonathan Miller. Read More...
View articleThe virtual world firm acquired a Swedish company that allows Web users to travel with their avatars, hoping to expand its social capabilities. Read M...
View articleCampaigns on Facebook and Twitter highlight winter iced coffee drinkers. Read More...
View article2007 "kiss" controversy likely may spur online buzz during game's first TV commercial. Read More...
View articleEarnings at News Corp.'s digital unit fall $32 million; Rupert Murdoch has a crush on 3D technology. Read More...
View articleA quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ's regular news and features coverage R...
View articleOne has to credit Pepsi's commitment to charitable programs in its "Refresh Project," which will ultimately donate $20 million to local community proj...
View articleFollowing ads it posted last month seeking monetization staff, Twitter has hired a new media partnership exec in the shape of Robin Sloan. In a blog p...
View articleGift card maker looks to bolster social media presence in 12 days. Read More...
View articleTwo-month deal includes overlays, pre-rolls, and banners. Read More...
View articleNew sales team is aimed solely at small and mid-sized publishers. Read More...
View articleData vendor will use money to accelerate APIs for ad networks and demand side platforms. Read More...
View articleDeal follows acquisition of StyleFeeder by Time Inc. Is "social shopping" ready for primetime? Read More...
View articleBranded social media video game aims to complement TV spot. Read More...
View articleLike its two sister sites in California, Orange County Local News Network aims to develop unique sponsorships for advertisers, and will partner with L...
View articleSites are buzzing today about what appears to be a misleading product video Apple has produced to sell its iPad Read More...
View articleAn ad industry coalition that just released a behavioral ad notice icon isn't exactly pleased with TRUSTe, which revealed its own just a day before. R...
View articleA firm that promotes cost-per-lead advertising finds that advertisers are tapping online lead generation to build social connections. Read More...
View articleStrategy is better suited to developers with bigger budgets and pricier apps, exec says. Read More...
View articleCompany had a record quarter, no thanks to display and search sales. Read More...
View articleScott Brown made headlines with his one-day "Money Bomb" fundraiser that became a week-long phenomenon raking in millions for the newly-elected Senato...
View articleBut publishers and advertisers should temper their excitement, one industry player says. Read More...
View articleStudy finds high rates of abandonment are countered by tremendous engagement from long-term users. Read More...
View articleCampaign features transactional banner units on Racked.com. Read More...
View articleCreative agency will leverage social media. Media will be handled by OMD and Resolution Media. Read More...
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