Millennial Media believes improved analytics for app developers and publishers will lead to stickier applications and ad inventory for advertisers. Re...
View articleNew platform seeks to aggregate audiences across several online gaming experiences. Read More...
View articleAgency execs present a detailed case for more user choice in video ads. Read More...
View articleFacebook continues to dominate searches for online communities, according to data from Experian Hitwise. Read More...
View articleOpportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a ...
View articleNo landmark changes, but publisher product is now more tightly integrated with DoubleClick Ad Exchange. Read More...
View articleLondon-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking. Read More...
View articleVicks, Ford, and McDonald's among the brands soaking up attention on those sites. Read More...
View articleDigital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Read More...
View articleA Houston dessert chain saw clear benefits after engaging customers on Facebook. Read More...
View articleTarget your desired customer with greater precision using real-time bidding and demand side platform optimization. Read More...
View articleCo-founder Daniel Dreymann plans to reassume CEO title. Read More...
View articleU.S. Department of Justice and European Commission finally give the go-ahead. Read More...
View articleSalzman will consolidate management of the company's extensive display media sales teams in the U.S., Canada, and Latin America. Read More...
View articleIs the social site also a direct marketing platform? EA's numbers suggest it could be. Read More...
View articleBandai sees rising sybiosis between physical products and online extensions. Read More...
View articleAOL intends to unveil "hundreds" of hyperlocal news sites this year, per a memo. Read More...
View articleGoal is deeper engagement with consumers. Read More...
View articleSee how Canadian marketers are enticing their audiences from the Super Bowl to the Olympics with interactive activities that extend their engagement w...
View articleWhat kind of mobile marketing should you do? Here's a look at four tactics. Read More...
View articleMoney will be used to improve campaign operations for big brand advertisers. Read More...
View articleA variation on display ad retargeting takes off with direct marketers. Read More...
View articleA group of 24 carriers will collaborate on standards for mobile apps. Read More...
View articleMore CPGs and restaurants seeing mobile as part of integrated campaigns. Read More...
View articleBranded coverage to also appear via Justin.tv and U.S. ski team site. Read More...
View articleCampaigns for "Alice in Wonderland" and "The Wolfman" suggest brands continue to find value in the device. Read More...
View articleDigital agency Zemoga and pharma agency Palio have officially paired up in the hopes of better serving befuddled pharmaceutical marketers. Read More...
View article