Yahoo and Bing Lose U.S. Search Share in November
Media

Yahoo and Bing Lose U.S. Search Share in November

16y Jack Marshall

Yahoo and Bing Lose U.S. Search Share in November

Share of U.S. searches among leading providers, November 2009, from Hitwise. Read More...

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Twitter Tests Premium Business Features
Media

Twitter Tests Premium Business Features

16y Jack Marshall

Twitter Tests Premium Business Features

Following Biz Stone's recent confirmation that Twitter would indeed be launching premium account features for businesses "by the end of the year," the...

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Zillow Offers Rental Listings, Hopes to Offset Drop in Home Sales
Media

Zillow Offers Rental Listings, Hopes to Offset Drop in Home Sales

16y Kate Kaye

Zillow Offers Rental Listings, Hopes to Offset Dro...

With more people looking to buy low-priced homes, the rental market may also prove a challenge for the real estate site. Read More...

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WPP to Leverage Kantar Data for Media Planning
Media

WPP to Leverage Kantar Data for Media Planning

16y Christopher Heine

WPP to Leverage Kantar Data for Media Planning

Panels with online and offline data continue to be the rage among big agencies. Read More...

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New York Media Partners with Clickable for Local Web Ad Sales
Media

New York Media Partners with Clickable for Local Web Ad Sales

16y Fred Aun

New York Media Partners with Clickable for Local W...

Print and Web publisher offers search ads and lead gen services to local advertisers. Read More...

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2009's 20 Most Unoriginal Online Media Planning Strategies
Media

2009's 20 Most Unoriginal Online Media Planning Strategies

16y Hollis Thomases

2009's 20 Most Unoriginal Online Media Planning St...

The top 20 uninspiring online media planning strategies of the year and how to do better next year. Read More...

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Digital's Trailblazer: Music
Media

Digital's Trailblazer: Music

16y Christine Beardsell

Digital's Trailblazer: Music

An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand. Read More...

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CBS Interactive Quits Ad Networks
Media

CBS Interactive Quits Ad Networks

16y Zachary Rodgers

CBS Interactive Quits Ad Networks

Mobile ad networks and exchange selling are exempted as CBS seeks to strengthen ties with agency and advertiser clients. Read More...

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Execs & Accounts: Glam Media, MediaTrust, Mindshare
Media

Execs & Accounts: Glam Media, MediaTrust, Mindshare

16y Jack Marshall

Execs & Accounts: Glam Media, MediaTrust, Mindshar...

Glam Media and MediaTrust gain new hires; VideoEgg and comScore announce partnership. Read More...

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What Demand-Side Platforms Can Mean for a Media Plan
Display Advertising

What Demand-Side Platforms Can Mean for a Media Plan

16y Mike Baker

What Demand-Side Platforms Can Mean for a Media Pl...

A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. Read More...

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Embedded Video in E-mail Slows to a Trickle as Brands Back Away
Media

Embedded Video in E-mail Slows to a Trickle as Brands Back Away

16y Christopher Heine

Embedded Video in E-mail Slows to a Trickle as Bra...

Evidence suggests e-mail marketers have all but abandoned the once-hyped practice. Read More...

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Few Google Users Are Opting Out of Behavioral Targeting
Media

Few Google Users Are Opting Out of Behavioral Targeting

16y Zachary Rodgers

Few Google Users Are Opting Out of Behavioral Targ...

Google says its data suggest Web site visitors are more likely to edit their targeting profile than to opt out of all ad targeting. Read More...

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Stimulus Failings May Bode Well for AOL's Dial-up Business
Media

Stimulus Failings May Bode Well for AOL's Dial-up Business

16y Christopher Heine

Stimulus Failings May Bode Well for AOL's Dial-up ...

A statement from AOL CEO Tim Armstrong about the slowing decline of the dial-up market gained credence from a third-party report that surfaced one day...

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Sony Taps YouTube Phenom to Remix TV Ads
Media

Sony Taps YouTube Phenom to Remix TV Ads

16y Kiran Aditham

Sony Taps YouTube Phenom to Remix TV Ads

Hires "Auto-Tune the News" parodists to revitalize familiar commercials. Read More...

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Newspapers Beat Out Web in Coupon Market, For Now
Media

Newspapers Beat Out Web in Coupon Market, For Now

16y Douglas Quenqua

Newspapers Beat Out Web in Coupon Market, For Now

Internet accounted for only 6 percent of coupons clipped in the last year, though the total value of those coupons was much higher. Read More...

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Top 10 U.K. Search Terms by Category, November 2009
Media

Top 10 U.K. Search Terms by Category, November 2009

16y Jack Marshall

Top 10 U.K. Search Terms by Category, November 200...

The top 10 search terms by search volume and category, from Hitwise. Read More...

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AOL Wears Parachute Pants to Its NYSE Party
Media

AOL Wears Parachute Pants to Its NYSE Party

16y Christopher Heine

AOL Wears Parachute Pants to Its NYSE Party

Break-dancers, wearing white T-shirts with the new "Aol." paint-splash logo, entertained those who waited on the red carpet for AOL's spin-off party l...

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O2 Launches Interest-Based Mobile Ad Product
Media

O2 Launches Interest-Based Mobile Ad Product

16y Jack Marshall

O2 Launches Interest-Based Mobile Ad Product

U.K Read More

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Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section
Media

Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section

16y Douglas Quenqua

Salon.com Uses Top Chef 'Virtual Party' to Promote...

For season finale, BravoTV.com offers engagement through aggregated tweets, Facebook Connect and mobile chat. Read More...

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'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't
Media

'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't

16y Zachary Rodgers

'Hopenhagen': The Climate Change Ad Campaign That ...

How hard is it to work together on climate issues? Just ask Ogilvy. Read More...

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AOL to Think Locally After Spin-Off
Media

AOL to Think Locally After Spin-Off

16y Christopher Heine

AOL to Think Locally After Spin-Off

On eve of split with Time Warmer, CEO Armstrong details how AOL will contend with the likes of CitySearch, Yelp, and Google. Read More...

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Execs & Accounts: Molecular, MRM, Organic
Media

Execs & Accounts: Molecular, MRM, Organic

16y Jack Marshall

Execs & Accounts: Molecular, MRM, Organic

Molecular creates community for One Laptop per Child; MRM Worldwide transfers three. Read More...

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Advertisers Getting Pushy With New Pushdown Units
Media

Advertisers Getting Pushy With New Pushdown Units

16y Tessa Wegert

Advertisers Getting Pushy With New Pushdown Units

A look at what advertisers are doing with the Online Publishers Association's new ad units. Read More...

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Will 2010 Be the Real Year of Mobile?
Media

Will 2010 Be the Real Year of Mobile?

16y Jason Steinberg

Will 2010 Be the Real Year of Mobile?

Why is mobile still lagging behind predictions when there are millions of users permanently attached to their phones? Read More...

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Media Titans to Launch Content Store Focused on Mobile
Media

Media Titans to Launch Content Store Focused on Mobile

16y Christopher Heine

Media Titans to Launch Content Store Focused on Mo...

Time Inc., Hearst Corp., Condé Nast, News Corp., and Meredith Corp. go in together on a collective digital storefront. Read More...

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Tremor Hopes Ad Guarantee Calms Pharma Advertisers
Media

Tremor Hopes Ad Guarantee Calms Pharma Advertisers

16y Kate Kaye

Tremor Hopes Ad Guarantee Calms Pharma Advertisers

The video ad net hopes a new ad offering will ensure that drug risk information is always featured alongside video ads, but that may not be enough to ...

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Black Friday Dominates Shopping Searches in November
Media

Black Friday Dominates Shopping Searches in November

16y Jack Marshall

Black Friday Dominates Shopping Searches in Novemb...

The top 10 U.S. search terms in November, provided by Hitwise. Read More...

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