Deal is Apple's first big foray into the ad marketplace. Read More...
View articleRamifications of Omnicom, Nielsen, WPP deals should come into focus this year. Read More...
View articleCable and satellite television services are starting to build upon the targeting and functionality of the Internet. What will this mean for marketers?...
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View articleInteractive vet replaces Marc Goldstein, who leaves after three years. Read More...
View articleComScore partners with mobile app analytics firm Flurry to offer more detailed mobile app audience metrics. Read More...
View articleCash infusion will support fledgling Quantcast Media Program, as well as new staff hires and tech development. Read More...
View articleThe legal debate about behavioral targeting is likely to come to a head in the new year, both in the U.S. and Europe. Read More...
View articleThe trade group found that 10 out of 35 members needed to shore up disclosures to consumers. Read More...
View articleApps hype should settle down as marketers refine the art of SMS campaigns. Read More...
View articleGame publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Read More...
View articleWhat trends are strategists expecting to see in digital advertising and publishing in the coming year? Read More...
View articleAfter renewing a 2009 effort in November, the ice cream brand pulled together leftover budget for what's become a successful social media initiative t...
View articleAs the year winds down, the sellers of smart phones and LCD screens still cower in the bottom of the funnel. Read More...
View articleConsumer and privacy advocates don't want the Google/AdMob deal to go through Read More...
View articleCustom online integrations for Winter Classic sponsors like Bridgestone and Verizon Wireless, and a new U.S. Army video series exemplify how NHL is wo...
View articleA new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Read More...
View articleTo stay on top of the latest trends in online marketing means reporting and analyzing an assortment of topics -- from ad networks to social networks R...
View articleTwitter, Facebook, and other social networks commanded the attention of ClickZ readers in 2009 Read More...
View articleMobile ad buy in the U.S. and overseas gives magazine brand's app a needed bump. Read More...
View articleLow-risk but intriguing campaign will run until users collectively hit $1,000. Read More...
View articleMedia companies deploy PaperG's Flyerboard product; Walt Disney names Facebook COO to board. Read More...
View articleAccording to a post on Google's Public Policy blog yesterday, the firm has been talking with the Federal Trade Commission "over the past few weeks" re...
View articleA look at holiday marketing efforts from Disney, Intel, Coke, and others. Read More...
View articleMarketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers. Read More...
View articleDear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best du...
View articleNot convinced by reports Google is spending more money to promote its products? Check out the below ad -- spotted yesterday on Pandora -- for its Chro...
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