The Publicis Group said today it struck a deal to acquire digital marketing agency Razorfish from Microsoft for $530 million. "When we complete this t...
View articleNeed to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics t...
View articleDuring a talk with the New York Times this week, David Vladeck, new head of the Bureau of Consumer Protection at the Federal Trade Commission, mention...
View articleHas your organization created an online ad that exhibits fairness, accuracy, and inclusive representations of the lesbian, gay, bisexual and transgend...
View articleUPDATED: It seems Twitter is not testing a new ad format Read More
View articleThe Wall Street Journal and Financial Times are reporting agency conglomerate Publicis is close to winning the multi-party bidding war for Razorfish R...
View articleDigg is rolling out an ad rating system designed to encourage higher quality and more relevant ad creative. Under the new ad regime, announced earlier...
View articleStudy finds high-engagement videos lead to much higher ad recall and Web site visits. Read More...
View articleBest Buy and VacationRentals.com are among advertisers using a new service to promote real-time sales and specials. Read More...
View articleWeb series and online game will allow viewers to determine the plot flow and story outcome. Read More...
View articleThe foundation for any news organization in this millennium should be live, interactive databases of utilitarian information. Read More...
View articleThe Wall Street Journal Online is one of the great success stories in paid news content, and yet what's worked for it won't necessarily apply on News ...
View articleLooking for ideas on effective marketing approaches in social media? Check out the Social Media & Video Strategies forum on Tuesday, Aug Read More...
View articleOnline coupon site introduces community tools that encourage bargain hunters to vote and share best deals. Read More...
View articleWarning letters in April have reshaped how drug companies reach people online. Read More...
View article"Parisian Pick Up" designed with socializing in mind. Read More...
View articleToyota works with FM Publishing on new Twitter site; Taco Bell taps R/GA; Hàagen-Dazs pushes honeybee effort to ExperienceProject.com. Read More...
View articleTips on deciding whether you should build a mobile Web site or an iPhone app to promote your brand. Read More...
View articleThe newest interactive banner ads both inform and entertain consumers. Here's how. Read More...
View articleGoogle's Public Policy blog is typically reserved for statements on issues related to privacy or net neutrality, or the company's lobbying efforts -- ...
View articleYouTube has begun inserting sponsored videos into the "related videos" column on the lower-right side of video view pages Read More...
View articleDid a video of the Jill Peterson-Kevin Heinz wedding party's dance down the aisle get an assist from outside forces and help to make it a viral YouTub...
View articleA few stories ClickZ's editors are reading: FTC: BT Regulations Come Down to 'Dignity' - There's little new information in this story on the privacy v...
View articleStephanie Miller, an e-mail and social media marketing expert, joins ClickZ's roster of Expert columnists Read More...
View articleThe company also indicated its relationship with Google is a key component of its business. Read More...
View articleReport finds spending declined in Q2, both in the U.S. and globally. Read More...
View articleNew details about the search deal were made public in an SEC filing, including plans for three $50 million payments to Yahoo from Microsoft. Read More...
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