Transaction marks Google's formal exit from radio ad management. Read More...
View articleDebate rages over a new platform for buying Twitter sponsorships. Read More...
View articleDenny's, Wal-Mart, and YouTube are among the new members of a project to discover the ideal online video ad unit. Read More...
View articleTribal Fusion signs digital ad vets to CPG advisory board; TargetSpot hires new CEO; LA Times shuffles ad sales team. Read More...
View articleClear Channel-owned seller will not replace Pandora"s in-house sales. Read More...
View articleThe founders of online video ad network Tremor Media announced yesterday they will leave the company. Read More...
View articleProgram allows ad buyers to create custom audience segments, then export them to ad networks. Read More...
View articleIAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...
View articleIn response to news that Radio Shack is re-branding itself as "The Shack," @glenngabe tweeted: "How about Digital Shack? Mobile Shack? Tech Shack?. Re...
View articleWhat ClickZ's editors are reading: Google Billboard Campaign Touts Google Apps -- Billboards in four cities will display a different message every day...
View articleAir travelers get 20 minutes' free Web Access in exchange for watching a 30-second video ad. Read More...
View articleEric Schmidt steps down from Apple's board; Expedia.com taps The Martin Agency; Euro RSCG 4D gets managing director. Read More...
View articleOkay, I'm in double trouble on Twitter. Someone or something is posing as me on Twitter - not once, but twice. My image and bio can be found on at lea...
View articleHow might the Microsoft/Yahoo search ad pact affect Yahoo's newspaper partners? It's a question I asked aloud Wednesday morning when the deal was offi...
View articleAs its digital presence evolves, nonprofit media organization is taking special care with sponsorships of new platforms. Read More...
View articleInformal poll suggests Yahoo move brings no guaranteed cha-ching for Bing. Read More...
View articleReach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...
View articleWhittmanHart New York to support relaunch of ILoveNY.com; Toy New York hires Grateroles as interactive art director; OPA names marketing SVP. Read Mor...
View articleIf this week's monster search deal comes under government scrutiny, the earlier words of Google and Microsoft could come back to haunt them. Read More...
View articleExecs shed light on what Yahoo's continuing responsibility for "relationship sales" will mean. Read More...
View articlePereira & O'Dell hires Joel Kaplan from CP+B; Ripple6 works with Post Grape-Nuts, Unilever and others. Read More...
View articleBetween video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Read More...
View articleYahoo just released the above photo, in which Ballmer wields a huge purple pen to sign today's landmark 10-year search deal Read More...
View articleMicrosoft will provide search technology on Yahoo sites for the next 10 years. Read More...
View articleAOL had to sell more premium display inventory through ad networks, while search prices and query volumes declined. Read More...
View articleMethodology determines which ads ultimately work best -- not to make users click, but to persuade them to buy. Read More...
View articleSMS ads for Paramount Pictures flick raised brand awareness of the film. Read More...
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