YouTube and NBC are among new distribution partners; FreeWheel handles ad management. Read More...
View articleWhat ClickZ's editors are reading: Google Sells Its AOL Stake Back to Time Warner (WSJ) The $283 million transaction was processed earlier this month,...
View articleConventional wisdom says the imminent deal between Microsoft and Yahoo will be structured as a search syndication partnership Read More...
View articleDeal won't necessarily lead to greater adoption of Google TV by the firm's search advertisers, but it does promise to evolve TV ad testing. Read More...
View articleEntertainment sites may be weathering the storm better than other publishers. Read More...
View articleECI Healthcare names Robin Raff director of strategy; Local.com hires a CTO. Read More...
View articleIf you practice do-it-yourself online ad buying, check out this extensive list of solutions. Read More...
View articleSchool president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...
View articleWhat ClickZ's editors are reading: Internet GRP Notion Gains Momentum (comScore) IAC, Ben Silverman Partner on Multi-Platform Programming Startup Auss...
View articleIn the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Read More...
View articleTaubman Centers brings back YearbookYourself.com after it made a splash last summer. Read More...
View articleA blogger who specializes in on social media and search engine marketing strategies offers these tips to online marketers who want to avoid getting la...
View articleDigitas Health opens offices in London and Boston; Digitaria opens one in Dallas; TNS Media North America promotes Terry Kent. Read More...
View articleHow many followers did you lose? That question was being chirped this morning by scores of people using Twitter after the social network said it's "co...
View articleWhen Yahoo unveiled a new local ad sales relationship with AT&T earlier this week , it made no mention of Apt, even though the display ad platform wil...
View articleSome product names will disappear under a new streamlined brand. Read More...
View articlePubMatic reports effective CPMs for online display ads sold through networks are increasing. Not every one agrees. Read More...
View articleBing launch deemed a success, but demand for display advertising continues to fall. Read More...
View articleMove designed to building the Alloy Media division's offerings in search and social media marketing. Read More...
View articleIf local journalists and publishers want to earn money online, they first must provide comprehensive local information, not stories. Read More...
View articleI couldn't resist making note of Google's comic book hero-themed logo today, presumably in honor of the annual Comic-Con fest starting in San Diego to...
View articleThe Interactive Advertising Bureau and other ad industry groups got their wish this week after asking a House Committee to delay progress on a bill es...
View articleA new study of real estate professionals shows they're turning their backs on local online newspaper advertising, and favoring e-mail, local listings ...
View articleMicrosoft hires Jamie Wells as mobile ad director; Pandora names Sean Duggan to lead Eastern sales; Click Here launches BVD microsite. Read More...
View articleAlcohol brands are tapping YouTube, Facebook, and iPhone applications for innovative interactive marketing campaigns. Read More...
View articleTimes are tough. That makes mobile marketing more important than ever. Read More...
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