What ClickZ editors are reading: Yahoo, Microsoft Once Again Close to a Deal "Unless there is some major glitch" the two may announce a search and ads...
View articleMany corporate marketers are still using unsophisticated metrics for branding campaigns due to a lack of digital spend and inexperience among those in...
View articleBrands are increasingly attracted to user generated video competitions, encouraged by the success of recent campaigns from the likes of Doritos. Read ...
View articleGN Kids & Teens division will aggregate notoriously fickle young Web users. Read More...
View article72andSunny hires Yahoo Brickhouse vet; Dominic Schmitt goes to Adtuitive; Arkadium creates game for National Geographic Channel series. Read More...
View articleThis month's top 10 search terms in 10 categories by search volume, from Hitwise. Read More...
View articleThe company said local, product shopping, and video advertising are among the areas where its experiments with new ad formats have begun to pay off. R...
View articleA study examines the most effective online video ads for brand building and least bothersome to viewers. Read More...
View articleWhat ClickZ's editors are reading today: Comcast Testing Service to Bring Shows, Ads Online (WSJ) Evian's Rollerskating Babies Smash Records With 14 M...
View articleJust when you thought the hideous wave of body shot advertising had reached its gruesome apex, along comes something even worse Read More...
View articlePlans to launch digital media management firm geared toward traditional media companies. Read More...
View articleCampaign to put composting toilets in developing regions doesn't shy away from scatological humor. Read More...
View articleVeriSign creates interactive contest; Bazaarvoice hires international VP; Former eBay CMO joins MarketShare Patners board. Read More...
View articleAgencies, and their clients, are focused on the arbitrary act of getting clicks, whereas the publisher is focused on selling products. Can agencies an...
View articleWhat ClickZ's editors are reading: Digital Shop Sets Up Social-Media Fund for Marketers (AdAge) AOL Acquires Martial Arts Site Seven Twitter Spam Tech...
View articleTransparency is such an uplifting word, it's easy to forget what a mess it can create Read More...
View articleIf you haven't already seen it, the official site of full service agency BooneOakley is worth a look Read More...
View articleWhether advertisers find behavioral targeting on the video site, enabled by AudienceScience, worthy of the premium cost remains to be seen. Read More...
View articleSponsored site uses Bing search to simplify Twitter's sometimes confusing trending topics. Read More...
View articleiCrossing builds mobile site for new Prius; Las Vegas Sands taps Experian; Fleishman-Hillard hires a mommy blogger. Read More...
View articleBBC Worldwide, the commercial arm responsible for the monetization of the British broadcaster's international assets, has announced a 56.2 percent inc...
View articleAccording to the AG's Office, a cosmetic surgery company directed employees to post positive reviews of its services online. Read More...
View articleAn attempt to reduce the morass of online conversations to a single benchmark. Read More...
View articleAdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Read More...
View articleNielsen expanded its online audience measurement panel and added to it members of its TV/Web convergence panel, but some believe panel-based approache...
View articleAverage cost-per-click rates in June for Auto, Finance, Retail, and Travel categories. Read More...
View articleY&R Brands supports Toshiba "Set Me Free" campaign; Specific Media in deal with East Coast car dealer group; AOL's Adtech names head of sales. Rea...
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