How can marketers continue to make an impression with a new sophisticated online audience? According to mobile workplace solutions provider Citrix, re...
View articleSocial media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View articleProgrammatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleGone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleStatistics vary, but anywhere between 10% to 50% of your email subscriber list can be considered emotionally unsubscribed. Here are some ways you coul...
View articleAs an integrated customer experience becomes increasingly important for commercial success, a key trend for businesses is the emergence of the marketi...
View articleIt’s no secret that crowdfunding is still exploding in popularity. From businesses raising millions to the internet getting together to help devastate...
View articleWelcome to our guide to the various image sizes you need to optimise your various social channels. Read More...
View articleI signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and qu...
View articleA mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleWhich retailers adapt to local culture, test what works according to region, and account for the fact that customer expectations may be different? Her...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleAs ever, the internet does not disappoint. The most shared ads of 2015 - of course - feature cute animals, according to data from Unruly. Read More...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleReturns can be a major problem for retailers and, at this time of year, they can expect a higher then average rate as unwanted gifts are returned afte...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleFrom Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how ...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
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