Automotive Web Ads: GM Is Tops in Reach, Toyota Plays Frequency Game
Media

Automotive Web Ads: GM Is Tops in Reach, Toyota Plays Frequency Game

18y Zachary Rodgers

Automotive Web Ads: GM Is Tops in Reach, Toyota Pl...

GM, Toyota and Honda were the heaviest online advertisers among auto companies in January, according to some new data from comScore Ad Metrix Read Mor...

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Newspapers' Online Growth Slowed in '07 Along with Web Ad Industry
Media

Newspapers' Online Growth Slowed in '07 Along with Web Ad Industry

18y Kate Kaye

Newspapers' Online Growth Slowed in '07 Along with...

The Newspaper Association of America reports online newspaper ad spending rose almost 19 percent to $3.2 billion last year, but growth slowed over 10 ...

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YouTube Analytics: Marketers Draw New Insights from Old Uploads
Media

YouTube Analytics: Marketers Draw New Insights from Old Uploads

18y Zachary Rodgers

YouTube Analytics: Marketers Draw New Insights fro...

Reporting features have been out just a day, but marketers glean new insights about old videos. Read More...

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In Real Estate Crunch, Builders Test Data-Driven Web Ads
Media

In Real Estate Crunch, Builders Test Data-Driven Web Ads

18y Kate Kaye

In Real Estate Crunch, Builders Test Data-Driven W...

AdMission and Builder Homesite partner to offer dynamic ads combining information from new home listings and user search data. Read More...

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Execs & Accounts for Friday, March 28, 2008
Media

Execs & Accounts for Friday, March 28, 2008

18y Enid Burns

Execs & Accounts for Friday, March 28, 2008

Danny Cohn leaves Edelman for Walton: Red Bricks promotes four to senior positions, and Active Networks hires Andrea Bonner to lead the East Coast off...

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Same Video, Different Way
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Same Video, Different Way

18y Dorian Sweet

Same Video, Different Way

Will the rehash of video formats run its course? Read More

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Connecting Customers to Your Content, Part 1
Media

Connecting Customers to Your Content, Part 1

18y Lee Huang

Connecting Customers to Your Content, Part 1

How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Read More...

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dotMobi Hearts Mobile Web
Media

dotMobi Hearts Mobile Web

18y Rebecca Lieb

dotMobi Hearts Mobile Web

The non-profit dotMobi Advisory Group (MAG) is taking over the ilovemobileweb campaign launched last year by Bango , thereby bringing together over 12...

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The Top 25 Most Valuable Blogs
Media

The Top 25 Most Valuable Blogs

18y Anna Maria Virzi

The Top 25 Most Valuable Blogs

24/7 Wall St., a Web site that publishes financial news, took at stab at identifying the 25 most valuable blogs . Defining value, of course, is not an...

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Google Click Volume 'Troubles': Month Two
Media

Google Click Volume 'Troubles': Month Two

18y Zachary Rodgers

Google Click Volume 'Troubles': Month Two

Here we go again Read More

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Google Provides YouTube Creators with Viewership Stats
Media

Google Provides YouTube Creators with Viewership Stats

18y Anna Maria Virzi

Google Provides YouTube Creators with Viewership S...

Google today launches YouTube Insight, an analytics tool designed to allow a YouTube account holder to see how often her video is viewed based on geog...

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A Tech Brand Looks Past IT Set with New Identity and Site Rethink
Media

A Tech Brand Looks Past IT Set with New Identity and Site Rethink

18y Douglas Quenqua

A Tech Brand Looks Past IT Set with New Identity a...

Network Appliance, now NetApp, is trying to appeal to the C-suite, but the new name is only part of a story. Read More...

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New Media Ad, Marketing Spend to See Double-Digit Growth
Media

New Media Ad, Marketing Spend to See Double-Digit Growth

18y Enid Burns

New Media Ad, Marketing Spend to See Double-Digit ...

Advertisers shift dollars to digital and alternative channels. Read More...

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Digitas Expands into India, Singapore
Media

Digitas Expands into India, Singapore

18y Douglas Quenqua

Digitas Expands into India, Singapore

Publicis rebrands its South Asian 'Solutions' digital marketing brand, effectively extending Digitas' reach into the region. Read More...

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Uncovering Sarah Marshall
Media

Uncovering Sarah Marshall

18y Tessa Wegert

Uncovering Sarah Marshall

Marketers at Universal Pictures launch an effective teaser campaign with a purpose. Read More...

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The $6,560 Baby
Media

The $6,560 Baby

18y Anna Maria Virzi

The $6,560 Baby

Two classified ads spurred police into action this week. A Salt Lake City television station reported that someone posted an online classified ad to s...

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Spotted in the Wild: Video Ads in Google Search Results
Media

Spotted in the Wild: Video Ads in Google Search Results

18y Zachary Rodgers

Spotted in the Wild: Video Ads in Google Search Re...

We've known since mid-February of Google's plans to test video ads in its search results pages, but we haven't seen them in action Read More...

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Guardian Says 'No Thanks' to Phorm
Media

Guardian Says 'No Thanks' to Phorm

18y Rebecca Lieb

Guardian Says 'No Thanks' to Phorm

Phorm recently partnered with a three leading U.K Read More

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Facebook Grabs Another Exec from Google
Media

Facebook Grabs Another Exec from Google

18y Zachary Rodgers

Facebook Grabs Another Exec from Google

Google's director of social media takes a bizdev role at the social net site. Read More...

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Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat
Media

Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat

18y Enid Burns

Report: Interactive Leads Ad Growth in 2007; Other...

Blue chip advertisers move dollars to Internet advertising. Read More...

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MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges
Media

MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges

18y Kate Kaye

MediaMath Adds Layer of Efficiency to Already Effi...

The company promises simplification of exchange bidding and management. Weren't exchanges supposed to make buying easier and more efficient in the fir...

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Execs & Accounts for Wednesday, March 26, 2008
Media

Execs & Accounts for Wednesday, March 26, 2008

18y Zachary Rodgers

Execs & Accounts for Wednesday, March 26, 2008

Starcom USA wins BofA online and traditional media duties; R/GA builds site for Sunglass Hut; Samsung taps Merkle for e-mail. Read More...

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DoubleClickers Sow-er Over Facebook Ad
Media

DoubleClickers Sow-er Over Facebook Ad

18y Kate Kaye

DoubleClickers Sow-er Over Facebook Ad

This little piggy got acquired? We may never know who's behind a goofy yet somewhat mean spirited message sent to all DoubleClick employees on Faceboo...

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Forbes Joins Branded Ad Network Craze, But Trend Has Doubters
Media

Forbes Joins Branded Ad Network Craze, But Trend Has Doubters

18y Kate Kaye

Forbes Joins Branded Ad Network Craze, But Trend H...

Forbes will dedicate a sales staff to its new Business and Finance Blog Network. Read More...

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Jumpstart Launches In-House Digital Lab
Media

Jumpstart Launches In-House Digital Lab

18y Douglas Quenqua

Jumpstart Launches In-House Digital Lab

Offering is geared toward local dealers with limited digital creative expertise. Read More...

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E-mail Service Provider Targets Pitches Based on Buying Behavior
Media

E-mail Service Provider Targets Pitches Based on Buying Behavior

18y Enid Burns

E-mail Service Provider Targets Pitches Based on B...

IPost uses behavioral modeling to deliver e-mails. Read More...

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Top 50 Advertisers by Media Value in January, 2008
Media

Top 50 Advertisers by Media Value in January, 2008

18y rumo

Top 50 Advertisers by Media Value in January, 2008

Rankings of the top 50 Internet advertisers by media value in January 2008. Read More...

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