Double Fusion made a deal to sell pre-roll, post-roll, Web inventory, and custom sponsorships on two of Spill Group's casual game sites. Read More...
View articleHow marketers are adopting integrated campaigns that use both TV and Web media. Read More...
View articleVerizon makes a smart appearance in CW's "Gossip Girl." Read More...
View articleIn recent months the Office of Florida Attorney General Bill McCollum's has proved a force to be reckoned with when it comes to deceptive online adver...
View articleThe month's top search terms in 10 categories. Read More...
View articleDuring IAC's Q4 2007 earnings call this morning, CEO Barry Diller said the firm has had "extensive conversations" with Microsoft and Yahoo regarding A...
View articleMicrosoft is mum on reports today that Steve Berkowitz, head of Online Services, will shortly step aside to make room for either aQuantive chief Brian...
View articleWarner will separate AOL's access business from its advertising-based holdings. Plus, execs expect flat online ad growth this quarter. Read More...
View articleCompany shows off a number of contextual targeting technologies for video and other digital content at its DEMO presentation to the ad community. Read...
View articleIn lieu of a tracking cookie, mobile firms are seeking other ways to measure ads and campaigns. Read More...
View articleIn a deal brokered by Digitas, American Express is the sole sponsor of a YouTube channel focused on Fashion Week. Read More...
View articleA survey of casual gamers on RealGames finds users welcome ads; older titles see biggest response. Read More...
View articleIntuit is challenging comedians to submit videos as part of a contest enabled by Brickfish�s online marketing platform. Read More...
View articleNew Hires at Organic; IAC Chooses e-Dialog; Epsilon Promotes Harrison and Das Read More...
View articleNetworking technology firm eTelemetry released a new tool today to help hotels stop guests from overusing their free Internet bandwidth, and someday i...
View articleThis week at Casual Connect, the casual games conference, in Amsterdam, we expect a handful of announcements on Web-based games Read More...
View articleThe true sign of online clout for a presidential candidate? Some say it's the number of times a candidate's name has been searched for Read More...
View articleJust a heads up: I'll be appearing on SignOnRadio's Digital Politics show tomorrow along with Michael Cornfield, VP, Research and Media Strategy at 72...
View articleUPDATE: Q2 2008 revenues at News Corp's Fox Interactive Media, owner of MySpace, were up 87 percent over the same period last year. Read More...
View articleWith purchase of Goowy Media, AOL will get into the app creation business and boost Platform A's widget ad offerings. Read More...
View articleTen years after the ill-fated Internet-boom magazine's launch, and nearly seven years after its demise, an online version emerges. Read More...
View articleTransitional ads, considered obsolete by some, can be effective if done right. Read More...
View articleIn-game advertising for the other online gamer audience. Read More
View articleNow that the New York Giants have managed to buck the odds and beat the New England Patriots in Sunday's Super Bowl, it's also time to see who won the...
View articleTop core search engines and leading engines by share of searches in the U.S. for December 2007. Read More...
View articleIn Microsoft's conference call last week discussing its offer to purchase Yahoo for $44.6 billion , mobile was cited as a key asset Read More...
View articleAfter settling with EDP Technologies Corporation and its cohorts for $2.2 million over alleged deceptive marketing targeting "subprime consumers," the...
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