UPDATE: Yahoo said the substantial $44.6 billion offer undervalues Yahoo's brand, audience and investments. Read More...
View articleLast Wednesday Amazon quietly added a third option to advertise via its site Read More...
View articleRedken just launched a large scale integrated campaign for its Shades EQ hair color line, featuring stylists, colorists, and eventually, consumers in ...
View articleThis post was written by Jack Marshall British newspaper The Guardian has signed a deal with Reuters to sell its U.S.-aimed online ads Read More...
View articleWPP announced today that it has acquired a stake in Israeli Web analytics company NuConomy, although it would not reveal how big a stake it has or how...
View articleChitika’s progression from its mini-mall and Facebook API ad unit concepts to the next level with a user-initiated video ad unit that has tabs for use...
View articleYahoo's board officially rejected Microsoft's $44.6 billion bid , according to a Yahoo statement released today. "After careful evaluation, the Board ...
View articleDiscovery snags 24-year Time Warner exec six weeks after she took charge of a new AOL Marketing Solutions unit. Read More...
View articleOn Valentine's Day, Dr. Pepper will promote its diet cherry chocolate drink with an online and event-based campaign. Read More...
View articleRapt to offer inventory and price forecasting tools for digital ad buyers. Read More...
View articleLendingTree names Euro RSCG to handle integrated marketing; Gorilla Nation hires Foltz as CFO. Read More...
View articleThree ways in-game advertisers can leverage video games outside the game. Read More...
View articleJust when you thought the IAB's Lead Gen Committee and the Online Lead Generation Association were getting a tad more friendly, OLGA has taken a swipe...
View articleMitt Romney may be out of the Republican presidential nomination race, but let's not forget his campaign did some innovative stuff when it came to onl...
View articleOkay, so you don't know what an Underwood is Read More...
View articleMazda's just posted new interactive video on its site promoting two of its sportier vehicles, the RX-8 and the MX-5 Miata Read More...
View articleSeasoned linguistics formula guides SEM firm Commerce360. Read More...
View articleEnvironment will offer fiscal education for kids and integrate financial advertiser brands. Read More...
View articleYoung leaves DoubleClick for DBG; BDMetrics grabs Fowler from AOL; R/GA hires Geary for London office. Read More...
View articleThere's no simple formula for success in online publishing and broadcasting. Read More...
View articleCollege basketball is ramping up for next month's NCAA March Madness tournament, and CBSSports.com is getting ready for the action too with a deal wit...
View articleYou'd think cash-strapped government agencies that operate Web sites would jump at the availability of free and very robust tools such as Google Analy...
View articleIf you had it in mind to share your $0.02 with the FTC on its recently proposed self regulation rules for behavioral targeting , you'd better get on i...
View articleWPP's GroupM announced today that it has acquired 75 percent of the share capital of LaCommunidad, the Dutch interactive agency behind imaginatively n...
View articleAAdvantage, American Airlines' frequent flyer program, has enrolled consumer-generated media (CGM) in its marketing efforts. "See other AAdvantage mem...
View articleIn the midst of scrutiny of the online lead generation advertising sector by the FTC and others, the IAB plans to release best practices guidelines fo...
View articleCBS will sell ads targeted to the neighborhood or even block level using geolocation data from Loopt, a mobile social network that's in cahoots with c...
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