AOL, Domesticated
Media

AOL, Domesticated

18y Enid Burns

AOL, Domesticated

Hot from the oven Read More

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A Vegan's Search Recipe: Beef Recall
Media

A Vegan's Search Recipe: Beef Recall

18y Anna Maria Virzi

A Vegan's Search Recipe: Beef Recall

What do the Humane Society of the United States and "The New York Times" have in common? Each purchased the keywords for "beef recall" on Google, givi...

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Facebook's Mike Murphy Adds Global Sales Duties
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Facebook's Mike Murphy Adds Global Sales Duties

18y Zachary Rodgers

Facebook's Mike Murphy Adds Global Sales Duties

Promotion comes as Facebook announces departure of Chief Revenue Officer Owen Van Natta. Read More...

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VideoEgg Offers 'Per Engagement' Pricing
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VideoEgg Offers 'Per Engagement' Pricing

18y Zachary Rodgers

VideoEgg Offers 'Per Engagement' Pricing

New ad offering lets brand marketers pay 75 cents per user interaction with their video or other content. Read More...

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Nickelodeon Acquires Babunga.com, Strengthens Parents Marketing Opportunity
Media

Nickelodeon Acquires Babunga.com, Strengthens Parents Marketing Opportunity

18y Matthew G. Nelson

Nickelodeon Acquires Babunga.com, Strengthens Pare...

Kid-oriented brand launches ParentsConnect Network to market directly to those holding the wallet. Read More...

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Execs & Accounts for February 20, 2008
Media

Execs & Accounts for February 20, 2008

18y Matthew G. Nelson

Execs & Accounts for February 20, 2008

Idearc makes Mueller CEO; Avenue A | Razorfish helps Crystal Light get women pumped up. Read More...

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Mining Game Franchises for Ad Dollars
Media

Mining Game Franchises for Ad Dollars

18y Enid Burns

Mining Game Franchises for Ad Dollars

In-game advertising in game sports franchises, driving simulations, gritty, real-world depictions where brands help convince while allowing brands to ...

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Some Transactional Assembly Required
Media

Some Transactional Assembly Required

18y Enid Burns

Some Transactional Assembly Required

Ordering your Arild sofa and Ramvik coffee table living room furniture online from Ikea this week? Well you can order it, but the site won't be able t...

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GoFish Creates Ad Network to Rep Kids' Sites
Media

GoFish Creates Ad Network to Rep Kids' Sites

18y Matthew G. Nelson

GoFish Creates Ad Network to Rep Kids' Sites

Children's ad network aims to move in on Disney and Nickelodeon. Read More...

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Scion Uses Widgets to Promote Three Models
Media

Scion Uses Widgets to Promote Three Models

18y Matthew G. Nelson

Scion Uses Widgets to Promote Three Models

Rich media firm Interpolls created and is distributing a shareable widget for the car maker. Read More...

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Advertising Placements by Industry and Top Sponsored Links, January 2008
Media

Advertising Placements by Industry and Top Sponsored Links, January 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...

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Execs & Accounts for February 19, 2008
Media

Execs & Accounts for February 19, 2008

18y Matthew G. Nelson

Execs & Accounts for February 19, 2008

Tacoda hires Adrian Lacey to run London office; Digital Pulp launches site for Redken. Read More...

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Decision '08 in Online Video Advertising
Media

Decision '08 in Online Video Advertising

18y Andreas Roell

Decision '08 in Online Video Advertising

Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Read More...

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Preparing an RFP for Interactive Media Buying
Media

Preparing an RFP for Interactive Media Buying

18y Harry Gold

Preparing an RFP for Interactive Media Buying

An RFP can help reps understand your campaign's goals and success metrics. Read More...

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Video Ads on Google Results Pages: How and Why
Media

Video Ads on Google Results Pages: How and Why

18y Zachary Rodgers

Video Ads on Google Results Pages: How and Why

Beginning next week, Google plans to test video insertions on its famously QWERTY search results pages Read More...

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Less Wind for Domain Kiting
Media

Less Wind for Domain Kiting

18y Enid Burns

Less Wind for Domain Kiting

Domain tasting ( define ) and kiting ( define ), where Web wrongdoers register domains for the five-day trial period to run ads or other quick moneyma...

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Yahoo Body Count: 490 Axed in CA
Media

Yahoo Body Count: 490 Axed in CA

18y Anna Maria Virzi

Yahoo Body Count: 490 Axed in CA

Of 1,000 employees laid off this week from Yahoo, nearly one half came from the Golden State. In addition to those laid off, others are voluntarily fl...

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Newest Newspaper Ad Network Attempt Raises Same Old Questions
Media

Newest Newspaper Ad Network Attempt Raises Same Old Questions

18y Kate Kaye

Newest Newspaper Ad Network Attempt Raises Same Ol...

Gannett, Hearst, Tribune, and The New York Times have launched a network in the hopes of grabbing more national ad dollars from brand marketers. Read ...

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Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties
Media

Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties

18y Zachary Rodgers

Microsoft Reorg: Berkowitz Out, McAndrews Adds Dut...

Brian McAndrews, Satya Nadella, and Bill Veghte will collectively run Windows Live, Search, and MSN. Read More...

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AOL Deal with Citysearch to Boost Local Ads for Platform A
Media

AOL Deal with Citysearch to Boost Local Ads for Platform A

18y Kate Kaye

AOL Deal with Citysearch to Boost Local Ads for Pl...

The deal expands Citysearch's content and ad reach while giving AOL access to a local sales force and additional ad inventory for Platform A. Read Mor...

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Nielsen Online: Women Favor Long-Form Video
Media

Nielsen Online: Women Favor Long-Form Video

18y Fred Aun

Nielsen Online: Women Favor Long-Form Video

VideoCensus data shows the ladies go for long-form online video while guys like to nibble on YouTube-esque snacks. Read More...

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Gorilla Nation Adds Geek Reach to Network with StarWars.com
Media

Gorilla Nation Adds Geek Reach to Network with StarWars.com

18y Matthew G. Nelson

Gorilla Nation Adds Geek Reach to Network with Sta...

Lucasfilm-owned Web site seeks novel ad methods in site redesign. Read More...

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Beyond Interactive Adds Digital Design, New Execs
Media

Beyond Interactive Adds Digital Design, New Execs

18y Enid Burns

Beyond Interactive Adds Digital Design, New Execs

Renamed Beyond Interaction, WPP-owned agency has expanded its digital capabilities, traditionally focused on data and media services. Read More...

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Execs & Accounts for February 15, 2008
Media

Execs & Accounts for February 15, 2008

18y Matthew G. Nelson

Execs & Accounts for February 15, 2008

Imageworks Interactive names senior execs; Elkin leaves iCrossing for Steak Media; Ogilvy New York hires Fleishhacker. Read More...

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The 12 Cs for Thriving in a Digital World
Media

The 12 Cs for Thriving in a Digital World

18y Lee Huang

The 12 Cs for Thriving in a Digital World

Twelve actionable ideas to grow audience, monetize digital assets, and improve digital operations. Read More...

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Is Rich Media Our Friend?
Media

Is Rich Media Our Friend?

18y Dorian Sweet

Is Rich Media Our Friend?

After more than a decade, why can't interactive ads get beyond the "click here" button? Read More...

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RSS - You Like It. You Really Like It.
Media

RSS - You Like It. You Really Like It.

18y Rebecca Lieb

RSS - You Like It. You Really Like It.

Together with my colleague Anna Maria , I recently judged dozens of entries in an online B2B publishing competition Read More...

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