Influenced Advertising: A Critical Departure, Part 1
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Influenced Advertising: A Critical Departure, Part 1

18y Dorian Sweet

Influenced Advertising: A Critical Departure, Part...

When does offline advertising dictatorship become an online dialogue? Read More...

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About CEO Scott Meyer Steps Down; Nisenholtz and McCoy to Fill In
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About CEO Scott Meyer Steps Down; Nisenholtz and McCoy to Fill In

18y Zachary Rodgers

About CEO Scott Meyer Steps Down; Nisenholtz and M...

Scott Meyer will depart About.com and The New York Times Co Read More...

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Background on FTC Chair Majoras and Google/DoubleClick
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Background on FTC Chair Majoras and Google/DoubleClick

18y Kate Kaye

Background on FTC Chair Majoras and Google/DoubleC...

Federal Trade Commission Chairman Deborah Platt Majoras is set to resign next month, and now that she’s leaving, privacy advocates unhappy with the FT...

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Sports Illustrated Swim Suit Models get Mobile
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Sports Illustrated Swim Suit Models get Mobile

18y Matthew G. Nelson

Sports Illustrated Swim Suit Models get Mobile

If one magazine issue of supermodels in swimsuits a year isn't enough for you, then Sports Illustrated has the answer Read More...

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Quote of the Day: Online Ads a Canary in the Coalmine?
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Quote of the Day: Online Ads a Canary in the Coalmine?

18y Zachary Rodgers

Quote of the Day: Online Ads a Canary in the Coalm...

"A big flaw of any analysis is that since online advertising is ‘better’ than other mediums, folks will simply reduce their spending elsewhere and kee...

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VeriSign 'Cart Whisperer' Campaign a Smash on YouTube
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VeriSign 'Cart Whisperer' Campaign a Smash on YouTube

18y Fred Aun

VeriSign 'Cart Whisperer' Campaign a Smash on YouT...

E-commerce security company keeps a low profile as "Liberty Fillmore" character strikes Web 2.0 funny bone. Read More...

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Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites
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Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites

18y Kate Kaye

Yahoo to Offer Behavioral Targeting on Newspaper C...

UPDATE: A new ad platform is in beta testing with a group of about 20 paper sites, which will expand to 50 in a month. Read More...

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Microsoft Acquires YaData for Customer Segmentation
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Microsoft Acquires YaData for Customer Segmentation

18y Matthew G. Nelson

Microsoft Acquires YaData for Customer Segmentatio...

Israel-based company's technology will be deployed through Microsoft's Advertiser and Publisher Solutions group. Read More...

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Interactive Advertising Isn't Confined to the Web
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Interactive Advertising Isn't Confined to the Web

18y Tessa Wegert

Interactive Advertising Isn't Confined to the Web

An innovative new interactive advertising platform for digital newspapers. Read More...

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Google's Declining Click Volume: Theories
Media

Google's Declining Click Volume: Theories

18y Zachary Rodgers

Google's Declining Click Volume: Theories

So you've probably already read about the comScore data published yesterday suggesting Google's paid clicks are no longer growing as fast as they once...

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Long Live the Pre-Roll (for Now)
Media

Long Live the Pre-Roll (for Now)

18y Anna Maria Virzi

Long Live the Pre-Roll (for Now)

Hate pre-roll video ads? Don't count on them going away anytime soon. Heavy Media's John Lumpkin and Voxant CEO Marcien Jenckes both made that assessm...

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Shame on EA, Publishers, and In-Game Advertisers
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Shame on EA, Publishers, and In-Game Advertisers

18y Enid Burns

Shame on EA, Publishers, and In-Game Advertisers

One of GameSpot.com's "Best Games of 2007 Dubious Honors" awards is the " Most Despicable Use of In-Game Advertising. " An honor executives from Micro...

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Denuo to Advise Blinkx on Video Search and Network Ads
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Denuo to Advise Blinkx on Video Search and Network Ads

18y Zachary Rodgers

Denuo to Advise Blinkx on Video Search and Network...

Publicis-owned consultancy will advise video search and ad firm on formats and targeting methods. Read More...

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Otto Digital's Mendez Launches Optimization, Marketing Firm
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Otto Digital's Mendez Launches Optimization, Marketing Firm

18y Enid Burns

Otto Digital's Mendez Launches Optimization, Marke...

An agency aims to bring advertisers and agencies one step closer to technology companies. Read More...

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Bolt Man Back with Casual Gaming Ad Network
Media

Bolt Man Back with Casual Gaming Ad Network

18y Matthew G. Nelson

Bolt Man Back with Casual Gaming Ad Network

Founder of now-defunt Bolt Media, Jay Gould, has resurfaced following an unsuccessful acquisition bid for Bolt by GoFish last year. Read More...

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Execs & Accounts for February 27, 2008
Media

Execs & Accounts for February 27, 2008

18y Matthew G. Nelson

Execs & Accounts for February 27, 2008

MTVN gives Glorioso new position; GroupM promotes Montgomery; NBC Sports selects Crisp Wireless Read More...

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Top 50 Advertisers by Media Value in December, 2007
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Top 50 Advertisers by Media Value in December, 2007

18y rumo

Top 50 Advertisers by Media Value in December, 200...

Rankings of the top 50 Internet advertisers by media value in December 2007. Read More...

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GoFish Hooks WeeWorld
Media

GoFish Hooks WeeWorld

18y Matthew G. Nelson

GoFish Hooks WeeWorld

After officially launching its kids oriented ad network last week, GoFish wasted no time in signing avatar-based social network WeeWorld to its list o...

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Puff Daddy Tries Widgets to Promote his Vodka
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Puff Daddy Tries Widgets to Promote his Vodka

18y Matthew G. Nelson

Puff Daddy Tries Widgets to Promote his Vodka

The alcohol industry is regulated heavily by the Federal Government as to exactly how and where it can advertise, and that includes online Read More...

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Leap Year: Let's Party
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Leap Year: Let's Party

18y Anna Maria Virzi

Leap Year: Let's Party

Are you a Leaper? Some calendar challenged people, going by the name of The Quadrennial Council , want your attention -- and sympathy. "People born on...

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Quote of the Day: Microsoft/Atlas "Engagement Mapping"
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Quote of the Day: Microsoft/Atlas "Engagement Mapping"

18y Zachary Rodgers

Quote of the Day: Microsoft/Atlas "Engagement Mapp...

"The cynic in me isn’t surprised that Microsoft’s got a long line of agencies waiting to test this stuff, since it justifies spending more money on ad...

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ClickZ at Politics Online Conference Next Week
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ClickZ at Politics Online Conference Next Week

18y Kate Kaye

ClickZ at Politics Online Conference Next Week

As you may know, ClickZ News has been dedicated to covering the online presidential campaign ads in our Campaign '08 section Read More...

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Citysearch Wields Local Sales Force in Marchex Deal
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Citysearch Wields Local Sales Force in Marchex Deal

18y Kate Kaye

Citysearch Wields Local Sales Force in Marchex Dea...

IAC/InterActiveCorp partners with Marchex to branch out its business listings and reviews to Marchex's 150,000 geo-centric sites. Read More...

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FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines
Media

FTC Takes Wait-and-See Attitude Towards IAB Privacy Guidelines

18y Kate Kaye

FTC Takes Wait-and-See Attitude Towards IAB Privac...

UPDATE: The Interactive Advertising Bureau promotes lowest-common-denominator approach to its new guidelines, as government regulators threaten more i...

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Yahoo to Launch Open Search Platform
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Yahoo to Launch Open Search Platform

18y Kevin Newcomb

Yahoo to Launch Open Search Platform

Move allows site owners to influence their presence in Yahoo's search results. Read More...

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Report: 2007 Interactive Ad Revenue to Exceed $21 Billion
Media

Report: 2007 Interactive Ad Revenue to Exceed $21 Billion

18y Fred Aun

Report: 2007 Interactive Ad Revenue to Exceed $21 ...

Interactive Advertising Bureau, Pricewaterhouse Coopers say revenue jumped 25 percent. Read More...

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U.S. Women and the Internet, Part 1
Media

U.S. Women and the Internet, Part 1

18y Hollis Thomases

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...

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