More than 30 percent of dealers said they plan to try social networking site marketing in the next year. Read More...
View articleA study shows 35 percent of digital mag subscribers pay more attention to the ads than they do when reading print magazines. Read More...
View articleIt's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital st...
View articleWhen are women more likely to pay attention and respond to online ads? Last of two parts. Read More...
View articleExecutives from Comcast, Time Warner, Cablevision, Cox, Charter Communications, and Bright House Networks have banded together in what the New York Ti...
View articleSpeaking at the Bear Stearns Media Conference in Florida today, News Corp Read More...
View articleThe SXSW conference has been all about bottom-up media; individuals and crowds creating, selecting and elevating content above and beyond whats doled ...
View articleThe free ad-creation tool allows users to place images, video clips and music files from a large library or their own collections. Read More...
View articleShiv Singh heads up social media efforts for Avenue A | Razorfish, Mike Grehan becomes KDM for Acronym Media, and Jeremy Daly joins Agency.com. Read M...
View articleCasual games show greater potential than consoles for in-game advertising, finds a report. Read More...
View articleA $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Read More...
View articleOne of the coolest things about attending the keynotes sessions at SXSW is watching Sunni Brown and Marilyn Martin graphically record the proceedings ...
View article"What if you could let anybody talk to anybody in an organization?" asked Forrester's Charlene Li at her talk at SXSW today, entitled "Social Strategi...
View articleApparently a lot of people want to know whether Barack Obama is a Muslim Read More...
View articleMarketers need to start thinking harder about schwag for the sake of the environment, as well as their brands. The sheer amount of conference bag stuf...
View articleJust picked up the conference bag and badge Read More...
View articleThe Financial Times published a report this week claiming that European regulators are preparing to give the go ahead for Google's proposed $3.1 billi...
View articleZiff Davis Enterprise, a print and online technology publishing business once part of Ziff Davis Media, must now be thinking twice about its identity ...
View articleRewrite of controversial legislation clears Utah Senate following last-minute hearings and meetings between legislators and AOL, Google, Microsoft, Ya...
View articleContextWeb forms ad exchange advisory board, Indigio grabs MediaNews Group's Lawlor, Coast Guard floats Web effort. Read More...
View articleAlmost half of marketers have not invested in social media, word-of-mouth, RSS feeds, or mobile initiatives. Read More...
View articleThe interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places t...
View articleThree schools of thought on the three eras of publishing interactive online media. Read More...
View articleThe offering, Performance Video Product, is designed to give advertisers in-video formats and pre-roll inventory placement for direct-response and bra...
View articleRadio ad buyers can track the impact of their broadcast spots on site traffic. Read More...
View articleA Nielsen Mobile advertising report says 28 million out of 58 million mobile phone subscribers respond to advertising on their phones. Read More...
View articleNBCU's Comstock returns to GE; MySpace recruits yahoo's Kreuch to lead East Coast sales; Agency.com names managing partner in New York. Read More...
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