You've got the data, use it. Birthdays provide all sorts of online marketing opportunities. Read More...
View articleIf mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Read More...
View articleCost-per-click data by vertical category in search in the US. Read More...
View articleYou may have read that Ask.com has cut 8 percent of its work force and plans to bring back the questions-based query model preferred by its core audie...
View articleYahoo, which rejected Microsoft's bid to acquire the firm, may be looking east for its future. Quoting unnamed sources, WSJ.com reports today Yahoo is...
View articleThe latest version of the measurement platform is built using rich Internet app AJAX and measures video and rich media for a range of devices. Read Mo...
View articleCEO Mark Zuckerberg hails Sheryl Sandberg's experience "building new kinds of advertising networks." Read More...
View articleSpace150 , a creative agency based in the Land of 10,000 Lakes (better known as Minnesota) has set up shop in New York City. The firm marked its arriv...
View articleLast week, we broke the news that VideoEgg was emphasizing its ad network and advertising technologies over its video hosting and platform business. T...
View articleIn addition to acquiring Web marketing firm Weblistic, Spot Runner aims to expand its sales force to go after more local advertisers. Read More...
View articleWith better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Read More...
View articleYou cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert. Read More...
View articleAfter a year of testing, Turn launches with a promise to blend CPM, CPC, and CPA bid models. Read More...
View articlePost written by Fred Aun. If they don't want Grandma to frown, couples are supposed to tie the knot, meaning get married, before the woman gets a bump...
View articleThe big Texas and Ohio aimed video billboard effort from Barack Obama 's campaign has evolved Read More...
View articleEight-year-old competitive metrics provider fetches an initial $75 million, with additional payments linked to performance. Read More...
View articleMove will put DoubleClick into direct competition with Adify, but will agency buyers support more fragmentation? Read More...
View articleA TNS/Cymfony study finds marketers are thinking seriously about appointing social media executives for the long term. Read More...
View articleWinebaum moves on from R.H. Donnelley; Fox News Radio taps Kiptronic for audio ad insertion; Bazaarvoice gets Maag and Zales. Read More...
View articleGame industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Read More...
View articleIf AzoogleAds actually engaged in fraudulent online ad practices, as the Florida Attorney General’s office has alleged, the company appears to be turn...
View articleEarlier this week, when comScore set off a GOOG selling frenzy on Wall Steet with data showing click rate growth had flattened, I called the research ...
View articleUPDATED: The office's CyberFraud Task Force has been vigilant in its aim to safeguard Florida consumers against misleading online ads for free rington...
View articleGoogle's efforts to improve ad performance on its AdSense network appear to be paying off. Read More...
View articleVideoEgg and others focus attention on building out advertising initiatives for customers. Read More...
View articleAbout.com CEO Meyer to step down; Microsoft taps CPB for undisclosed campaign; Mueller resigns from Idearc after eight days, for health reasons. Read ...
View articleYour competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...
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