WPP is continuing its string of recent digital acquisitions by buying a majority stake in U.K.-based Web design and development agency HeathWallace. T...
View articleThat $31 per Yahoo share offer from Microsoft doesn't look so bad to the folks managing The Wayne County Employee's Retirement System of Michigan's in...
View articleHell hath no fury like a blog launched against your brand -- particularly when it merits major media coverage . That's what big box electronics retail...
View articleYahoos are streaming out of the building, not all of them victims of the mass layoffs now underway. Read More...
View articleDistance, temperature, or connectivity provides targeting details for Placecast-created ads. Read More...
View articleMost online media buyers are familiar with the major comparison shopping players. But they don't represent all the opportunities out there, nor tell t...
View articleImproved "Video Spokesperson" campaign by Innovate Ads yields good results. Read More...
View articleBack in December, when the Federal Trade Commission unveiled its five proposed guidelines for self-regulation in behavioral targeting, it introduced a...
View articleYahoo was never at that party talking with Google about HGH... Read More...
View articleOgilvy's data and analytics guru of seven years, Ira Helf, has made like a tree and, uh, leaved Read More...
View articleUPDATED: Payment may finally close door on long-running investigation of largest independent ad network. Read More...
View articleWith 16 percent of Internet users clicking on 80 percent of ads, a study suggests performance-based ad campaigns should look beyond the click. Read Mo...
View articleOn a new Web site created by Draftfcb, users pretend they're Swimsuit Edition photogs. Read More...
View articleJ&J Gets Babied by Animation Collective; Travel Ad Network Hires for New Offices; Wizzard Performs Podcast Magic for U.S. Navy. Read More...
View articleAt the Mobile World Congress this week in Barcelona, Spain, Microsoft and Yahoo both made separate announcements touting their mobile offerings Read M...
View articleVirgin Atlantic Airways' just-launched American campaign, Love From Above continues the real-speak whimsy that is a hallmark of the Virgin brand Read ...
View articleYou asked for it, you got it. Today, we launched the ClickZ Job Board , mostly because you readers have been asking for that particular feature for qu...
View articleUPDATED: The $160 million acquisition will support the company's ad network ambitions. Read More...
View articleThe serial entrepreneur plans a startup focused on digital media and marketing in coming months, intends to continue his relationship with AOL. Read M...
View articleRoughly 40 behavioral targeting stakeholders joined Revenue Science's proposed standards coalition right after it launched yesterday, but there's a fr...
View articleNokia extends mobile media and advertising network from its core audience in Europe, Scandinavia, and parts of Asia to the global wireless user base. ...
View articleResearch finds slight slip in Google's market share, improvement at Yahoo. Read More...
View articleIf Microsoft took over Yahoo, it would be bad for online advertisers. Some alternative scenarios. Read More...
View articleRealizing the potential of online video advertising is a lot different than doing something about it. Read More...
View articleCost-per-click data by vertical category in search in the US. Read More...
View articleSports related ad network and publisher technology firm Active Athlete today announced it has renamed itself as Sportgenic Read More...
View articleIt looks like Microsoft doesn't know the meaning of the phrase, "No means no." The firm just responded to Yahoo's snub of its acquisition offer, annou...
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